How BuzzFeed Pioneered Branded Content

Melissa Rosenthal, Former Global VP of Creative at BuzzFeed, discusses how she built their branded content division to monetize content before social media existed in its current form.

December 13, 2024

Full Episode

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

December 10, 2024

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Transcript

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How BuzzFeed Pioneered Branded Content

December 13, 2024

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Episode Summary

Melissa Rosenthal, Former Global VP of Creative at BuzzFeed, discusses how she built their branded content division to monetize content before social media existed in its current form.

How BuzzFeed Pioneered Branded Content

Full Episode

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp