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Notion’s Community-Led Growth Playbook with Camille Ricketts

Notion’s Community-Led Growth Playbook with Camille Ricketts

Learn how Camille Ricketts, Notion's first Head of Marketing and 11th employee, built the foundation for an extraordinary growth story.

Latest videos

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Latest videos

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

How Heap 10x'ed Their Average Contract in a Competitive Market

How Notion Drives Renewals

Inside Productboard's PLG Motion

Articles

How Ben Braverman led sales from 0 to $2 billion at Flexport

Notion’s Community-Led Growth Playbook with Camille Ricketts

How Dini Mehta Led Sales at Lattice from $3M to $100M

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GRow & TEll Episodes

The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more

Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader

Customer Success Leadership with Rachel Provan

MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

Skills-Based Sales Training: Matt Green on co-founding Sales Assembly

Customer Success at Notion: Monica Perez on product-led CS

Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury

Product Launches at PlayStation, Rippling & Ignition with Derek Osgood

RevOps Masterclass: Jen Igartua on building Go Nimbly

How ShipBob became an ecommerce giant with CMO Casey Armstrong

From Founding AE to VP: Conor Dragomanovich's rise at Productboard

Out of Home Advertising: Chris Gadek on leading growth at AdQuick

Sales Enablement at Algolia & Sigma Computing with Lish Barber

How Yelp Built a $750m Sales Engine with Pete Hancock

Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport

Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr

Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team

How Chris Orlob grew Gong to $200M (after they crushed his startup)

From AE to CEO: Todd Busler's sales journey from Heap to Champify

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent

Growing a CS Team: Joseph Schmitt on leading success at UpKeep

Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

Community-Led Growth: Camille Ricketts on marketing at Notion

Customer Experience Teams: Gillian Heltai on building Lattice's CX program

Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment

Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

From First Hire to IPO: Bryan Rutcofsky on scaling sales to $100M at Yext

Talkin' Sales in a Pickup Truck: How Ben Braverman grew Flexport to a $2B run rate

Outcome-Based Selling: How Rich Liu scaled sales at Facebook, Mulesoft, and TripActions

Tales from a first GTM hire: Tushar Makhija's journey at Helpshift, Airbase & TeamOhana

Building Success Programs: How Brittany Soinski overhauled onboarding at Loom

Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom

Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

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GRow & TEll Episodes

The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more

Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader

Customer Success Leadership with Rachel Provan

MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

Skills-Based Sales Training: Matt Green on co-founding Sales Assembly

Customer Success at Notion: Monica Perez on product-led CS

Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury

Product Launches at PlayStation, Rippling & Ignition with Derek Osgood

RevOps Masterclass: Jen Igartua on building Go Nimbly

How ShipBob became an ecommerce giant with CMO Casey Armstrong

From Founding AE to VP: Conor Dragomanovich's rise at Productboard

Out of Home Advertising: Chris Gadek on leading growth at AdQuick

Sales Enablement at Algolia & Sigma Computing with Lish Barber

How Yelp Built a $750m Sales Engine with Pete Hancock

Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport

Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr

Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team

How Chris Orlob grew Gong to $200M (after they crushed his startup)

From AE to CEO: Todd Busler's sales journey from Heap to Champify

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent

Growing a CS Team: Joseph Schmitt on leading success at UpKeep

Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

Community-Led Growth: Camille Ricketts on marketing at Notion

Customer Experience Teams: Gillian Heltai on building Lattice's CX program

Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment

Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

From First Hire to IPO: Bryan Rutcofsky on scaling sales to $100M at Yext

Talkin' Sales in a Pickup Truck: How Ben Braverman grew Flexport to a $2B run rate

Outcome-Based Selling: How Rich Liu scaled sales at Facebook, Mulesoft, and TripActions

Tales from a first GTM hire: Tushar Makhija's journey at Helpshift, Airbase & TeamOhana

Building Success Programs: How Brittany Soinski overhauled onboarding at Loom

Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom

Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

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Highlights

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Highlights

Tips to Sell in a Down Market

The First Steps to Launch a Product

Customer Success for Non-Technical Customers

Inside IPO Day at Sprinklr

What It's Like to Lead Sales At Zoom

Scaling a Career in Silicon Valley | Facebook, MuleSoft

Planning Entrata's Massive User Conference

Why Founders Need to Invest in LinkedIn

How to Differentiate as a Startup

How to Leverage Customer Health Scores

How Flexport Was Built on a Simple Observation

How to enable enterprise-level sales teams

How to Transition from AE to Sales Manager

How Sales Segmentation Leads to Upmarket Growth

How Gong Fixed Their Early Sales Mistake

How Robby Allen Went From SDR to Director of Sales at Zenefits

How to Sell to Engineering Leaders

Why Big Companies Struggle with Operations

Why Your Audience Dictates Your Ad Placements

What to Look for in Your First AE

Why Smaller Customers Require More From CS

From Sales Team to Co-Founders

The Secrets to Becoming a Sales Leader

Why Lead Scoring Doesn't Work

Productboard's Early Competitor Regret

How to Run a Successful User Conference

3xing Revenue at a Content Agency

How Airbase Sold in a Crowded Market

Inside LinkedIn's Early Marketing Strategy

How to Enable and Support Sales Champions

How Flexport Moved Upmarket

Moving Upmarket: How Sales and Marketing Changes

What to Look For When Hiring AEs

How to Build a Great Partner Program

How to Be an Effective Marketing Executive

Selling open-source software to the enterprise

Why Founders Should Hire Young Sales Reps

Why Directors Need to Refocus on Productivity

TikTok's Impact on eCommerce

How to Compete with DIY Solutions

How Walnut Balances Inbound & Outbound

Characteristics of Successful Enablement People

Gong's Early Marketing Strategy

How Wealthfront made 35 TV commercials on a shoestring budget

AI for Sales Metrics with Atrium

How to Build a Good Relationship Between Marketing and Sales

How Delegation Changes from Manager to VP

How to Kickstart a B2B Podcast

Why Kyle Norton Went From Startups to Shopify

Should you start a product community? Advice from Notion's Camille Ricketts

How to Pick Your Early Marketing Channels

Notion's Onboarding Success Metrics

Inside Shopify's Sales Organization

Behind-the-Scenes of ClickUp's Super Bowl Ad

How to Secure Executive Buy-In for a Billboard Campaign

Why the in-person dynamic matters for sales

How sales hiring changes when you move upmarket

LaunchDarkly's Transition Out of Founder-Led Sales

How Pocus Sells to RevOps Teams

How to Improve Customer Health Scores

Podium's Targeted Outbound Approach

How should you message your product on your website?

Why Marketers Need Sales Experience

How to Convince Your Executives to Buy a Billboard

Who Should Be Your First CS Hire?

How to Leverage Big Partners for SEO

Why the Death of the Sales Playbook led to Founding Champify

Should you build your own product category?

The Difference Between Managing Sales Directors vs AEs

Do mutual action plans actually work?

How to Build an Effective Outbound Sales Motion

The Hardest Part of Moving Up in a Sales Career

Inside the Customer Success Meetup

How to Win a Competitive Deal

What is the Role of RevOps?

Notion's Content Strategy: How they approached content as a startup

Sales Onboarding for a High Growth SaaS Company

The Most Important Element of Top-Down Sales

A Simple LinkedIn Networking Trick

How Military.com Used CS to 5X Their Book of Business

#1 Loom Tip from Loom's Onboarding Lead

Advice for First-Time VPs of Sales

How to Find Your Sales Niche

How Notion Manages Multiple Use Cases in Onboarding

The Biggest Mistake of Early Sales Teams

The One Trait Every Sales Rep Needs

How to Stay Motivated in Sales

How Yelp Enabled Thousands of Sales Reps

The Most Important Characteristic of a Founder

Why product-market fit is a misnomer

Why Notion is free for students and educators

What is the future of customer success?

Why Your Ad Placements Should Be Dictating Your Creative

The Hidden Trap in Sales-Led Growth

What Does it Mean to Be a CMO?

How BuzzFeed Creates Viral Emotional Content

Why CSMs Need to Do More Than "Touch Base"

Why Chris Orlob Left Gong to Start 2 Companies

Why You Shouldn't Sleep on Utah as a Tech Hub

The Biggest Challenge for Service Companies

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