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26 Must-Read B2B Newsletters You'll Actually Want in Your Inbox

26 Must-Read B2B Newsletters You'll Actually Want in Your Inbox

Here's our list of the most subscribe-worthy list of B2B newsletters across sales, marketing, and customer success. No fluff, just value.

Latest videos

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

Why Kyle Norton Went From Startups to Shopify

Why AEs Struggle with In-Person Sales

What It's Like to Lead Sales At Zoom

Latest videos

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

How Lattice segments its customers

Not All Website Traffic Is Good Traffic

How to Build a Good Relationship Between Marketing and Sales

Articles

26 Must-Read B2B Newsletters You'll Actually Want in Your Inbox

10 Best Sales Content Management Systems Compared (2025)

Mutual Action Plans 101: Tips, Tools, and Templates

How Dini Mehta Led Sales at Lattice from $3M to $100M

Highspot vs. Seismic vs. Showpad vs. Dock (2025 Comparison)

The Future of Sales Enablement: 7 trends to watch in 2025

Presales Enablement Guide: Must-have tools, tactics & assets

What is GTM Enablement? A guide for revenue leaders

The Customer Proof of Concept Playbook (+free template)

5 Keys to a Successful Sales Enablement Content Strategy

Create Sales Messaging that Sticks: Examples & frameworks

How to Hire Sales Reps: Sales leaders share their best hiring tips

Write a Proposal Executive Summary: Templates & Examples

Sales & Marketing Alignment: 5 collaboration best practices

Buyer Enablement Guide: To sell more, make it easier to buy

How August sells to multiple buyer personas with Dock

Consensus Sales: 9 tips for building buying consensus

The One-Call Close: A guide to transactional sales

How to write a winning RFQ response (template + examples)

What is Revenue Enablement? The new key to B2B growth

10 Hidden Sales Enablement Challenges Blocking Your Team

Enterprise SaaS Sales: 7 tips for closing complex deals

How Robin sped up customer implementations with Dock

AI in Sales Enablement: 7 AI use cases beyond ChatGPT

How to Create a Culture of Sales Accountability

How to Calculate Renewal Rates: 7 metrics you should know

Best Presales Software: 7 tools every presales team needs

The 9 Best Digital Sales Room Software Compared (2025)

Buyer Intent Data: The new tool for spotting in-market buyers

Sales Forecasting Software: 5 tools for more accurate forecasts

Win over CFOs with this sales business case (free template)

3 ways to improve your team’s sales performance

5 types of B2B decision makers (& how to sell to each one)

Startup Sales: A guide for founders and first sales hires

10 Strategies to Shorten a Long Sales Cycle

19 Sales Enablement metrics & KPIs to measure performance

Presales Best Practices: Tips & tools for the presales process

Team Selling: The new collaborative approach to closing deals

Sales Leadership Advice: 17 tips from top sales leaders

Sales ICP: How to build & use your ideal customer profile

How Two Front's founder achieved 30% MoM growth with Dock

The 6 Types of B2B Buyers (and how to sell to them)

Deal Management Guide: 7 tips for managing deals at scale

The Land & Expand Sales Strategy: Close now, win later

Volume Pricing Guide: Examples, tools & tips

Sales Readiness Guide: Tips & tools for onboarding reps

How to choose the right go-to-market motions (+examples)

7 Tactics to Make Founder-led Sales your Unfair Advantage

How to build a better sales close plan [+free template]

How to nail the Sales-to-Customer-Success handoff

Sales Optimization: 11 best practical tips for selling faster

What is sales account mapping? Tools & tips for getting it right

How to calculate (and improve) your sales win rate

How Marqii shortens sales cycles & multithreads deals with Dock

How to simplify the Quote-to-Cash process for sales reps

Tiered Pricing Model: Examples, tools & implementation tips

What is sales effectiveness? (and 8 ways to improve it)

Sales Portals: Software guide & best practices

Selling to Buying Committees: How to win over buying teams

How to build a scalable sales proposal management process

Account-Based Sales: Tips & tools for scaling ABS

How to sell to technical buyers, developers, and engineers

Sales & Customer Success Alignment: A collaboration guide

The 19 Best B2B Sales Podcasts of 2025

What is sales project management? Best practices & tips

Buying Signals Guide: 15 ways to track buying intent

8 proactive sales strategies to close more deals

Product-Led vs. Sales-Led Growth: How to strike a balance

Sales Motions: How to choose the right one for your startup

Mid-Market Sales Guide: Navigating the messy middle

A Guide to the Sales-Assist Function: The unsung heroes of PLG

Sales Efficiency Guide: How to calculate, measure & improve it

9 strategies for closing more high-ticket sales

Value-Based Selling: 9 tactics for executing this hazy framework

Swaying the Economic Buyer: How to sell in a down market

Sales Pipeline Stages: How to measure & optimize each stage

CPQ Software Guide: Best CPQ Tools for Enterprise vs. SMB

The No-BS Guide to Sales & Revenue Acceleration

Sales Close Rate: 6 fresh ways to boost your close ratio

Sales One-Pagers Guide: Examples, tips, and templates

SaaS Pricing Strategy 101: Examples & mistakes to avoid

10 sales follow-up tips that won’t annoy your leads

Channel Sales Guide: How to scale sales through partners

Inside vs. Outside Sales: Did COVID kill the distinction?

The B2B buyer journey has changed. Have you?

Solution-Based Selling: How to sell solutions, not products

Customer Collaboration Guide: Tips for smooth B2B relationships

Demo Follow-up Tips: Why email attachments don’t close deals

Sales Collaboration Guide: Create cross-team alignment

Optimizing the B2B Sales Cycle: How to shorten each stage

Channel Sales Enablement: Tips & tools for empowering partners

Subscription Pricing Guide: 5 pricing models for startups

4 tips for creating a killer B2B sell sheet [+template]

Create a Sales Order Form: Tips, tools, and templates

What is CPQ? Configure, Price, Quote explained

How to write a stand-out sales proposal [+free templates]

Top-Down Selling: Strategies for selling to decision-makers

8 ways to optimize the B2B buyer experience

Asynchronous Sales Guide: Sell more by meeting less

Product-Qualified Leads (PQLs): Turn users into customers

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GRow & TEll Episodes

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom

Tales from a first GTM hire: Tushar Makhija's journey at Helpshift, Airbase & TeamOhana

Outcome-Based Selling: How Rich Liu scaled sales at Facebook, Mulesoft, and TripActions

Talkin' Sales in a Pickup Truck: How Ben Braverman grew Flexport to a $2B run rate

From First Hire to IPO: Bryan Rutcofsky on scaling sales to $100M at Yext

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish

Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

From AE to CEO: Todd Busler's sales journey from Heap to Champify

How Chris Orlob grew Gong to $200M (after they crushed his startup)

Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team

Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr

Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport

Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

From Founding AE to VP: Conor Dragomanovich's rise at Productboard

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader

The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more

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GRow & TEll Episodes

The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more

Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader

Customer Success Leadership with Rachel Provan

MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

Skills-Based Sales Training: Matt Green on co-founding Sales Assembly

Customer Success at Notion: Monica Perez on product-led CS

Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury

Product Launches at PlayStation, Rippling & Ignition with Derek Osgood

RevOps Masterclass: Jen Igartua on building Go Nimbly

How ShipBob became an ecommerce giant with CMO Casey Armstrong

From Founding AE to VP: Conor Dragomanovich's rise at Productboard

Out of Home Advertising: Chris Gadek on leading growth at AdQuick

Sales Enablement at Algolia & Sigma Computing with Lish Barber

How Yelp Built a $750m Sales Engine with Pete Hancock

Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport

Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr

Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team

How Chris Orlob grew Gong to $200M (after they crushed his startup)

From AE to CEO: Todd Busler's sales journey from Heap to Champify

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent

Growing a CS Team: Joseph Schmitt on leading success at UpKeep

Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

Community-Led Growth: Camille Ricketts on marketing at Notion

Customer Experience Teams: Gillian Heltai on building Lattice's CX program

Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment

Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

From First Hire to IPO: Bryan Rutcofsky on scaling sales to $100M at Yext

Talkin' Sales in a Pickup Truck: How Ben Braverman grew Flexport to a $2B run rate

Outcome-Based Selling: How Rich Liu scaled sales at Facebook, Mulesoft, and TripActions

Tales from a first GTM hire: Tushar Makhija's journey at Helpshift, Airbase & TeamOhana

Building Success Programs: How Brittany Soinski overhauled onboarding at Loom

Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom

Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

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Highlights

Effective Hiring Shouldn't Be Difficult

How Pocus Uses Data to Incentivize Upsells

How Indian Tech Leaders Maximize Opportunity

How to Build a Great Partner Program

Why You Need to Find Prospects That Align With Your Views

How to Transition from AE to Sales Manager

How Helpshift Grew to $18mil ARR in 4 Years

The #1 Lesson For Building a Sales Team

Stop Adding Randoms to Your LinkedIn Network

How to Keep Sales Reps Accountable

Productboard's Early Competitor Regret

The Most Important Trait of a Great Sales Rep

How to Identify a PQL

What makes a great remote sales culture?

Why revenue teams need cross-functional roadmapping

How SaaS Reps Sell Software

How Yelp Sold to Enterprise Accounts

The Difference Between Sales-Led and Product-Led

How LaunchDarkly Sold to Developers

How to break into tech sales without experience

How to Turn Your Network Into a Career

Yelp's Playbook for City Expansion

Building a Remote Sales Culture

How to Sell to the Mid Market

The Hardest Part of Moving Up in a Sales Career

Inside Yelp's Early Sales Program

Why the in-person dynamic matters for sales

Why Interactive Demos Lead to Better Live Demos

What Does Product-Market Fit Actually Mean?

Why Founders Should Hire Young Sales Reps

Moving Fast and Breaking Things at Facebook

How to transition out of founder-led sales

How Shopify Dealt with Inbound Demand During the Pandemic

Jason Fishkind's Unconventional Path to Sprinklr

How to Sell in a Down Market

The Secrets to Becoming a Sales Leader

Selling to non-tech-savvy customers

When should a founder hire a sales team?

The Secret to AgentSync's Enterprise Sales Cycle

How sales hiring changes when you move upmarket

Why Brand-Building is the Key to Outbound Sales Success

Why Transparency in Sales Works with Difficult ICPs

Inside Airbase's Early Sales Team

How to Sell Against Bigger Competitors

Why Indian Immigrants Succeed in Tech

How Sales Segmentation Leads to Upmarket Growth

What Makes a Great SDR

How Heap 10x'ed Their Average Contract in a Competitive Market

How to Effectively Coach a Sales Rep

Shopify's Point of View Sales Positioning

How to go from top AE to sales leader

Why the Death of the Sales Playbook led to Founding Champify

Productboard's Early Value Proposition

2 Crucial Skills Today's Sales Teams Are Missing

Why leaders should invest in an executive coach

How Productboard Moved Upmarket

The Hardest Part of Becoming a Sales Leader

How Zenefits moved upmarket

The One Trait Every Sales Rep Needs

What it's Like to Interview with David Sacks

How SaaS Reps Sell Software

Growing Helpshift to $10mil ARR

The Hardest Part of Becoming an AE

Yelp's Playbook for City Expansion

How to Gain Early Traction as a New Business

Why Your Business Should Solve a Whole Problem

How to Lead Sales With Empathy

What It's Like to Lead Sales At Zoom

How AdQuick Digitized the Billboard Ad Process

How Sprinklr Sold Social Media Before It Was Big

Selling Open Source Software at Teleport

The Problem with Sales CMSs

The Biggest Mistake of Early Sales Teams

How Flexport Used Squads for Sales Enablement

How to Manage a Global Sales Team

What It's Actually Like to Work in Sales

The Moment We Knew Yelp Was a Winner

How Gen AI is Transforming Work

How Shopify Dealt With Inbound Demand During COVID

How to Sell to Engineering Leaders

The Difference Between Managing Sales Directors vs AEs

How to Go From Sales Leader to CRO

Why Pocus (a PLG Company) isn't PLG

How to Sell to Developers

The Most Important Element of Top-Down Sales

How to enable technical buyers during the sales process

Why Sales Reps Should Highlight Product Disadvantages

How to enable enterprise-level sales teams

How to Deal With the Fake Champion

Scaling a Career in Silicon Valley | Facebook, MuleSoft

Do mutual action plans actually work?

How to Enable and Support Sales Champions

From Zero Sales Experience to VP of Revenue

How Pocus Uses Data to Incentivize Upsells

How to Sell to a Skeptical ICP

How to Stay Motivated in Sales

Why Salespeople Make Great Marketers

How to Lead an Early Startup Team

Inside Yelp's Massive Sales Training Program

How to Command a Room

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Highlights

How Shopify Dealt With Inbound Demand During COVID

Will AI Kill the CRM?

How to Build a Good Relationship Between Marketing and Sales

The Biggest Difference Between Being the First Hire and a Founder

How Podium Experimented with Traditional Marketing

The First Step To Building a Strong B2B Brand

How Sales Assembly Trains for Skills

From Sales Team to Co-Founders

Perfectionism is Killing Your Enablement Strategy

How to Track Self-Serve Performance

How SaaS Reps Sell Software

The Reality of Startup CEO Life

How to Foster Safety in a Sales Team Culture

Why Startups Shouldn't Start with Content

How Sales Managers can Motivate Sales Reps

How Flexport Moved Upmarket

The Hardest Part of Being a Sales Manager

Who Should Be Your First Marketing Hire?

The Difference Between Sales-Led and Product-Led

How to Set Product Launch Goals

How to Identify Product Qualified Leads for Sales

Advice for First-Time VPs of Sales

Moving from Product Sales to Solution Sales at LaunchDarkly

How Gong corrected an early sales mistake | Chris Orlob

The #1 Reason Product Launches Fail

How to Overcome Imposter Syndrome in Tech

The Role of Marketing During an IPO

How Pocus Built an Executive Advisory Board

How to Launch a Product

The One Must-Do For Any Founder

Selling to Multiple SMB Verticals at Yext

How to Run Customer Implementations

How to Lead Sales With Empathy

What are the hottest topics with sales leaders?

Podium's Targeted Outbound Approach

Why Notion is free for students and educators

How Box added a self-serve motion

Why Pocus (a PLG Company) isn't PLG

The Difference Between SMB and PLG

What Does it Mean to Be a CMO?

How to Leverage Big Partners for SEO

Inside Productboard's PLG Motion

Inside Go-To-Market Sales at OpenAI

How to Build a Good Relationship Between Marketing and Sales

The Most Important Element of Top-Down Sales

Loom's "Aha" Moment for Customers

Wynter's content-led growth strategy

Hitting the Button at Nasdaq

The Hidden Trap in Sales-Led Growth

Why Consistency is Key for Sales Leadership

How Indian Tech Leaders Maximize Opportunity

The Biggest Challenge for Service Companies

Why Facilitation is an Essential Skill for Every CSM

Shopify's Point of View Sales Positioning

The One Trait Every Sales Rep Needs

How Pocus Sells to RevOps Teams

The Problem with B2B Marketing Panels

Marketing & Customer Success Alignment

Productboard's Early Competitor Regret

How Notion Balances PLG and Enterprise Sales

The 3 Core Sales Enablement Softwares

The Hardest Part of Becoming a Sales Leader

Must-have sales enablement tool stack

Notion's Content Strategy: How they approached content as a startup

How Airbase Sold in a Crowded Market

What it's Like to Interview with David Sacks

Should startups host events?

How to Scale SEO Quickly

Growing Helpshift to $10mil ARR

How Delegation Changes from Manager to VP

How AdQuick Digitized the Billboard Ad Process

Planning Entrata's Massive User Conference

How to Upsell Using Technical Sales Resources

How to Partner with Bigger Brands

The Importance of Brand Building vs Immediate ROI

How CEOs Should Think About Content

The 2 steps to selling a skeptical ICP

How to Manage a Global Sales Team

How to Identify a PQL

A Simple LinkedIn Networking Trick

2 Crucial Skills Today's Sales Teams Are Missing

How to Hire Right the First Time

Why the Death of the Sales Playbook led to Founding Champify

How Gong Labs Went Viral

Inside Podium's SMB Verticals

Notion's Product-Led Growth Strategy

Why startups should keep an open mind about ICP

How to Build an Effective Outbound Sales Motion

Pricing page lessons from Box

Mulesoft's Hiring 2.0 Process

Animalz's Agency Marketing Tactics

Why Indian Immigrants Succeed in Tech

What Does it Mean to Be a CMO?

Why LinkedIn's Talent Connect Conference Worked

How to use Interactive Demos for Sales

AI in the Legal Industry

Who Should Be Your First CS Hire?

The First Step to Becoming a CRO

How LaunchDarkly Sold to Developers

When is the Right Time to Hire Sales Enablement?

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