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Sales & Marketing Alignment: 5 collaboration best practices

Sales & Marketing Alignment: 5 collaboration best practices

Is Sales and Marketing alignment even possible? Learn how a revenue enablement mindset fosters better teamwork and growth.

Latest videos

Dock's Content Marketing Strategy: 5 years of lessons for start-ups

Who Should Be Your First Marketing Hire?

Why You Shouldn't Trust a Content Playbook

What Does Product-Market Fit Actually Mean?

Latest videos

Scaling Sales Teams in the Age of AI with Dini Mehta

How Notion Manages AE and CS Relationships

The One Factor That Determines Startup Success

How to Deal With the Fake Champion

Articles

How Carta Healthcare brought visibility to a long sales cycle with Dock

5 years of content marketing lessons from Dock

8 Sales Enablement Newsletters Worth Subscribing to in 2026

Is sales content management an unsolvable problem?

Dock's Product Launch Playbook: Lessons from 50+ product launches

25 Sales Enablement Content Examples From Real Companies

18 Product Datasheet Examples Worth Stealing From

How Dock found its product category (after trying to be everything first)

The 24 Best Sales Battlecard Examples We Could Find

What is AI Revenue Enablement? The complete guide

Best 9 Showpad Alternatives Compared (2026)

The 9 Best Highspot Alternatives Compared (2026)

The 24 Best B2B Sales Deck Examples We Could Find

How Lattice increased win rates by 25% with Dock AI

17 Sales One-Pager Examples (+ Tips & Templates)

9 Seismic Alternatives & Competitors to Consider in 2026

Customer Lifecycle Management: A Guide for Revenue Teams

The 23 Types of Sales Collateral Every Team Needs (+ Examples)

What is Sales Enablement? A modern playbook for GTM teams

26 Must-Read B2B Newsletters You'll Actually Want in Your Inbox

Notion’s Community-Led Growth Playbook with Camille Ricketts

Highspot vs. Seismic vs. Showpad vs. Dock (2026 Comparison)

What is GTM Enablement? A guide for revenue leaders

5 Keys to a Successful Sales Enablement Content Strategy

Sales Messaging Guide: Examples & frameworks for messaging that sticks

Sales & Marketing Alignment: 5 collaboration best practices

Buyer Enablement Guide: To sell more, make it easier to buy

How August sells to multiple buyer personas with Dock

What is Revenue Enablement? The new key to B2B growth

10 Hidden Sales Enablement Challenges Hurting Your Team

7 High-Impact Use Cases for AI in Sales Enablement

19 Sales Enablement metrics & KPIs to measure performance

Volume Pricing Guide: Examples, tools & tips

What is an Economic Buyer? (And how to win them over)

SaaS Pricing Strategy 101: Examples & mistakes to avoid

Product-Qualified Leads (PQLs): Turn users into customers

Sales Content Management: Why most collateral goes unused

Product Marketing Metrics: 23 must-know KPIs for SaaS Startups

Product Marketing Software: 5 must-have tools for PMMs

It's Time for Revenue Enablement

The Product Marketer’s Guide to Sales Enablement

Product Marketing for B2B SaaS: A Foundational Guide

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GRow & TEll Episodes

Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment

Community-Led Growth: Camille Ricketts on marketing at Notion

Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

How Chris Orlob grew Gong to $200M (after they crushed his startup)

Out of Home Advertising: Chris Gadek on leading growth at AdQuick

How ShipBob became an ecommerce giant with CMO Casey Armstrong

Product Launches at PlayStation, Rippling & Ignition with Derek Osgood

Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

Early-Stage Enablement: Before your first enablement hire

Building Dock: How we became a revenue enablement platform

Dock's Product Launch Playbook

AI in Sales Enablement: Where to Start (And What to Skip)

Sales Content Management: Why Reps Ignore Your Content

Dock's Content Marketing Strategy: 5 years of lessons for start-ups

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GRow & TEll Episodes

Scaling Sales Teams in the Age of AI with Dini Mehta

Uber for Business's Global Enablement Strategy

How Gong uses Gong for Sales Enablement with Stacey Justice

Inside Dock's Sales Evolution: How we 10X'd our ACV in 3 years

Dock's Content Marketing Strategy: 5 years of lessons for start-ups

Building CS Enablement from Scratch at Boomi with Fiona Simpson

Vanta's GTM Enablement Playbook: Morgan Kassel on the Value of Value Selling

Sales Content Management: Why Reps Ignore Your Content

Rippling's Specialized Enablement Model with Jonas Master

AI in Sales Enablement: Where to Start (And What to Skip)

5 Enablement Questions with Sheevaun Thatcher from Demandbase

Sales Enablement for AI Products: Justin Driesse on Legora, Writer, and Slack

AI-Powered Enablement for Vertical SaaS with Handle's Ryan Vanshur

Dock's Product Launch Playbook

Building Dock: How we became a revenue enablement platform

Early-Stage Enablement: Before your first enablement hire

Enablement at Scale vs. From Scratch: Trafford Judd on LinkedIn, Slack, and IntenseEye

Customer Success at Notion: Monica Perez on product-led CS

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Customer Success Leadership with Rachel Provan

The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more

Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader

Skills-Based Sales Training: Matt Green on co-founding Sales Assembly

Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury

Product Launches at PlayStation, Rippling & Ignition with Derek Osgood

RevOps Masterclass: Jen Igartua on building Go Nimbly

How ShipBob became an ecommerce giant with CMO Casey Armstrong

From Founding AE to VP: Conor Dragomanovich's rise at Productboard

Out of Home Advertising: Chris Gadek on leading growth at AdQuick

Sales Enablement at Algolia & Sigma Computing with Lish Barber

How Yelp Built a $750m Sales Engine with Pete Hancock

Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport

Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr

Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team

How Chris Orlob grew Gong to $200M (after they crushed his startup)

From AE to CEO: Todd Busler's sales journey from Heap to Champify

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent

Growing a CS Team: Joseph Schmitt on leading success at UpKeep

Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

Community-Led Growth: Camille Ricketts on marketing at Notion

Customer Experience Teams: Gillian Heltai on building Lattice's CX program

Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment

Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

From First Hire to IPO: Bryan Rutcofsky on scaling sales to $100M at Yext

Talkin' Sales in a Pickup Truck: How Ben Braverman grew Flexport to a $2B run rate

Outcome-Based Selling: How Rich Liu scaled sales at Facebook, Mulesoft, and TripActions

Tales from a first GTM hire: Tushar Makhija's journey at Helpshift, Airbase & TeamOhana

Building Success Programs: How Brittany Soinski overhauled onboarding at Loom

Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom

Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

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Highlights

How Yext Found Product-Market Fit

How to Identify Product Qualified Leads for Sales

How to Be an Effective Marketing Executive

Notion's Free For Students Campaign

Why Salespeople Make Great Marketers

LinkedIn's Early Marketing Challenges

How to Sell Against Bigger Competitors

How to Launch a Product

The 2 Essentials to Grow a B2B Podcast

How BuzzFeed Created a Viral Moment

Why Startups Shouldn't Start with Content

How to Kickstart a B2B Podcast

How Watchmaster Grew to $30mil

How to Find Your Sales Niche

Should you start a product community? Advice from Notion's Camille Ricketts

How to Secure Executive Buy-In for a Billboard Campaign

Why You Shouldn't Trust a Content Playbook

How to hire for creativity at a startup

Should you build your own product category?

Who Should Lead a Product Launch?

Inside ClickUp's Most Memorable Brand Campaigns

Why agencies should move upmarket as fast as possible

How to Run an Viral Billboard Campaign

Notion's Content Strategy: How they approached content as a startup

The #1 Reason Product Launches Fail

Tips for Running Your First Billboard Campaign

How should you message your product on your website?

How to Test Billboard Messaging

Gong's Early Marketing Strategy

How Social Media is Changing Ecommerce

How Box added a self-serve motion

Shopify's Point of View Sales Positioning

Why Billboards are Great for B2B

Notion's Product-Led Growth Strategy

How CEOs Should Think About Content

Wynter's content-led growth strategy

How to Differentiate as a Startup

What Product Management Looks Like at PlayStation

Why Notion is free for students and educators

You Don't Need to Build a SaaS Company

Inside PlayStation's Product Launch Process

BuzzFeed's Framework for Virality

How Yelp Used Street Marketing to Grow Online

Why revenue teams need cross-functional roadmapping

How to Track Attribution for a Billboard Campaign

Why LinkedIn's Talent Connect Conference Worked

Behind-the-Scenes of ClickUp's Super Bowl Ad

Can you sell a product before you build it?

Inside Productboard's PLG Motion

BuzzFeed's Framework for Consistently Viral Content

How Wealthfront made 35 TV commercials on a shoestring budget

Should startups host events?

How to Convince Your Executives to Buy a Billboard

How to grow in a highly regulated industry

Why You Can't Just Make Content Go Viral

How to Track Self-Serve Performance

Moving Fast and Breaking Things at Facebook

Behind-The-Scenes of LinkedIn's Talent Connect Conference

Who Should Be Your First Marketing Hire?

TikTok's Impact on eCommerce

Inside LinkedIn's Early Marketing Strategy

The Role of Marketing During an IPO

Podium's Targeted Outbound Approach

How AdQuick Uses AI for Growth

Notion's Brand Campaigns: Blending work and home life

How Peep Laja Bootstrapped CXL

Why Billboard Ads Are Better Than Digital Ads

Not All Website Traffic Is Good Traffic

The Problem with B2B Marketing Panels

The Role of Sales in Product-Led Growth

How to Sell to the Product Persona

AI in the Legal Industry

The Importance of Brand Building vs Immediate ROI

Why Marketers Need Sales Experience

How Gong Labs Went Viral

The Most Underrated B2B Marketing Tactic

How to Partner with Bigger Brands

How Yelp Innovated Their Early Product Models

How to Structure a Product Marketing Team

How to Scale SEO Quickly

How to Compete with DIY Solutions

How LinkedIn Built Their Massive Talent Ecosystem

The Reality of Startup CEO Life

The Secret to Great Brand Creative

Animalz's Agency Marketing Tactics

How to Build a Good Relationship Between Marketing and Sales

How Podium Experimented with Traditional Marketing

How to Set Product Launch Goals

Why All Ecommerce Businesses Need to Be on TikTok

Why Startups Should Start PLG Early

Why startups should keep an open mind about ICP

Why B2B Needs Real Branding

Notion's Head of Marketing on Users Selling Notion Templates

How to convert community members into customers

Atrium's Community-Led Growth Strategy

Why Your Audience Dictates Your Ad Placements

The Difference Between Startup & Corporate Life

Marketing & Customer Success Alignment

How to Market to Developers

How Peep Laja bootstrapped Wynter from his personal brand

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Highlights

Why Every RevOps Team Should have a Roadmap

Behind-the-Scenes of ClickUp's Super Bowl Ad

The 2 steps to selling a skeptical ICP

Moving from Product Sales to Solution Sales at LaunchDarkly

How Notion Measures Onboarding with a Report Card

How LinkedIn Built Their Massive Talent Ecosystem

The 3 Personas of Customer Implementation

How Productboard Sells to Product Teams

How Yext Found Product-Market Fit

Productboard's Early Competitor Regret

How Flexport Moved Upmarket by Selling the Enterprise Dream

How to Choose the Right RevOps Software

How to Sell to the Product Persona

How to Track Self-Serve Performance

How Box added a self-serve motion

A Simple LinkedIn Networking Trick

How Peep Laja bootstrapped Wynter from his personal brand

The Advice Every Growth Leader Needs to Hear

The One Must-Do For Any Founder

The Moment We Knew Yelp Was a Winner

Marketing & Customer Success Alignment

How to Lead Sales With Empathy

How Sprinklr Sold Social Media Before It Was Big

Why the in-person dynamic matters for sales

How Zenefits moved upmarket

Why Customer Success teams should meet customers in person

Jason Fishkind's Unconventional Path to Sprinklr

Behind-The-Scenes of LinkedIn's Talent Connect Conference

Characteristics of Successful Enablement People

How to Sell to Developers

What to Consider For Your First CSM

How CXL Built a Business from a Blog

How AI is Changing Customer Success

Notion's Brand Campaigns: Blending work and home life

Why Startups Should Start PLG Early

How to Market to Developers

Inside Marketo's Private Equity Acquisition

How to Test Billboard Messaging

You Don't Need More Sales Reps to Move Upmarket

How to Win More Customer Renewals

How Gen AI is Transforming Work

How Walnut Balances Inbound & Outbound

How Wealthfront made 35 TV commercials on a shoestring budget

Inside PlayStation's Product Launch Process

How to Kickstart a B2B Podcast

Why Lead Scoring Doesn't Work

How to hire early-stage customer success teams

How to Run a Successful User Conference

Not All Website Traffic Is Good Traffic

How Customer Success Teams Can Close Sales

Inside the Customer Success Meetup

Why I Joined a Startup

Why agencies should move upmarket as fast as possible

Growing Helpshift to $10mil ARR

How to Upsell Using Technical Sales Resources

Should you create your own product category?

How to hire for creativity at a startup

The Hardest Part of Moving Up in a Sales Career

How Indian Tech Leaders Maximize Opportunity

The Best Way for CS to Work with Sales and Marketing

How to Identify Potential Marketing Partnerships

Delegation & Leadership: What's the difference between a VP and a Manager?

Tips for Running Your First Billboard Campaign

The Problem with Sales CMSs

How to Lead a Customer Success Team

TikTok's Impact on eCommerce

How Notion Manages Multiple Use Cases in Onboarding

How to Create an Actually Useful Podcast

How to Stand Out at Networking Events

How to message your product on your website

How to Launch a Product

Loom's "Aha" Moment for Customers

Why You Need to Test Your Sales Champions Early

#1 Loom Tip from Loom's Onboarding Lead

How to Grow a B2B Podcast

How Podium Experimented with Traditional Marketing

Why Your Ad Placements Should Be Dictating Your Creative

Hitting the Button at Nasdaq

How to Sell Against Bigger Competitors

How Animalz Managed Rapid Agency Growth

Inside LinkedIn's Early Marketing Strategy

How to Turn Developers into Brand Evangelists

Product-Led Growth Tips from Pocus

Why Indian Immigrants Succeed in Tech

Wynter's content-led growth strategy

Must-have sales enablement tool stack

Two Career Tips for Growth Leaders

How Lattice segments its Customer Success teams

AI in the Legal Industry

How SaaS Reps Sell Software

2 Crucial Skills Today's Sales Teams Are Missing

Sales Onboarding for a High Growth SaaS Company

How GitHub Won More Renewals by Not Checking In

Why Billboards are Great for B2B

Are Point Solutions Dying?

How Rippling Markets Their Multi-Product Platform

How Notion Built its CS Program From Scratch

Relationship management for Customer Success managers

How to Make the Jump from SDR to AE

How LinkedIn Built Their Talent Marketplace

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