How to Sell to a Skeptical ICP

Restaurant owners are notoriously skeptical of sales reps because they've been burned by too many third-party apps.Kyle Norton, CRO of Owner, discusses how his team lowers the stakes for restaurants with month-to-month contracts.

February 6, 2024

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How to Sell to a Skeptical ICP

February 6, 2024

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Episode Summary

Restaurant owners are notoriously skeptical of sales reps because they've been burned by too many third-party apps.Kyle Norton, CRO of Owner, discusses how his team lowers the stakes for restaurants with month-to-month contracts.

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