TikTok's Impact on eCommerce

The explosion of TikTok has shaken up marketers in all industries, but none more than ecommerce.Casey Armstrong, CMO of ShipBob, discusses the impact of TikTok and other innovative marketing channels on his approach to marketing strategy.

May 2, 2024

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TikTok's Impact on eCommerce

May 2, 2024

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Episode Summary

The explosion of TikTok has shaken up marketers in all industries, but none more than ecommerce.Casey Armstrong, CMO of ShipBob, discusses the impact of TikTok and other innovative marketing channels on his approach to marketing strategy.

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