26 Must-Read B2B Newsletters You'll Actually Want in Your Inbox

Your inbox is probably full of B2B newsletters you meant to read but never got around to. 

And honestly? A lot of them probably deserve it 😏.

But when a newsletter gets it right—when you feel smarter, you’re engaged, you read something that makes you rethink how you’ve been doing things for years—it earns its place. 

The best ones? You actually look forward to them. Those B2B newsletters are what this article is all about.

Below, you’ll find the best B2B newsletter examples across sales, marketing, customer success, and more. Whether you’re looking for advice, industry info, or just a great example of how to build a newsletter people actually read, you’ll find something here.

GTM & B2B SaaS newsletters

The best GTM newsletters go deeper than surface-level trends or siloed functions—giving you real insights from people who’ve actually built and scaled high-growth companies. If you want strategies you can apply to sales, marketing, and revenue ops, start here.

1. Grow & Tell

What makes it great: At Dock, we built Grow & Tell because most GTM newsletters miss the mark—they either recycle LinkedIn hot takes or focus too much on one function. But scaling a company doesn’t happen in isolation. Sales, marketing, customer success, and enablement all work together, and understanding those intersections is what sets high-growth teams apart.

And that’s where Grow & Tell is different. We pull real stories from leaders who’ve actually scaled companies from Series A to $100M+—and break down exactly how they did it. 

No theories—just playbooks built in the trenches and chaos of hypergrowth. If you're leading a GTM team, Grow & Tell is the newsletter you actually want to open.

What to expect:

• Candid, tactical deep dives on how GTM leaders built and scaled their orgs
• Hard-won insights across sales, success, enablement, and marketing
• Actionable frameworks for moving upmarket, building an outbound motion, and growing your career
• No fluff, no recycled LinkedIn takes, just real stories from operators who've been there

2. First Round Review

What makes it great: First Round Review isn’t just another startup newsletter—it’s a respected deep dive into what actually works in early-stage and high-growth companies. Each issue distills long-form interviews with top operators into bite-sized, actionable insights. If you’ve ever wished you could sit down with the people who’ve actually built and scaled successful B2B companies—this is the next best thing.

What to expect:

• Tactical playbooks on everything from GTM strategy to hiring and team building
• Real-world case studies from high-growth B2B and SaaS companies
• Career navigation advice for leaders at every stage, from ICs to executives
• Operator-led insights with practical takeaways—not just high-level theory

3. Lenny’s Newsletter

What makes it great: Lenny’s Newsletter, written by Lenny Rachitsky (ex-Airbnb), has built the go-to newsletter to beat for product and growth. Every week, Lenny digs into real challenges—how top startups scale, what actually moves metrics, and the strategies that separate great teams from average ones. And even if you’re on the free tier, you’ll still get takeaways you can actually use.

What to expect:

• Insights from product and growth leaders
• Case studies on what’s working inside top companies
• Frameworks and templates built for action, not theory
• A (free!) podcast with unfiltered conversations from the best in the business

4. GTMnow

What makes it great: GTMnow is a go-to for senior sales, marketing, customer success, and revenue op leaders looking for actionable GTM strategies that work. Unlike high-level thought leadership, GTMnow delivers direct, tactical insights from execs who have actually scaled companies—breaking down the frameworks, hiring strategies, and execution plans that led to actual growth.

What to expect:

• Case studies and strategy breakdowns from top SaaS companies and startups
• Insights on pricing, packaging, and sales execution
• GTM frameworks built for execution, not just ideas
• Legit job listings of the ‘Hottest GTM job of the week’ and upcoming events like webinars, etc.

5. 20VC

What makes it great: If you want a front-row seat to the latest in venture capital and tech without the time sink, 20VC is a must-read. It features high-level conversations with investors, founders, and operators as sharp, digestible insights—so you can stay knowledgeable without spending hours on full podcast episodes. Every issue delivers clear, concise takeaways from top VC minds, with valuable insight on fundraising, scaling, market trends, and leadership.

What to expect:

• Bite-sized takeaways from every 20VC podcast episode
• Exclusive insights from top investors, founders, and tech execs
• Fundraising advice from the people writing the checks
• Quick-access transcripts so you can skim or go deep

Sales newsletters

Sales newsletters can range from cold emails to high-level strategies. But the best ones don’t just focus on theory or motivation—they actually break down what’s working in sales pipelines and how to do it. From AI prospecting to deal execution, these sales newsletters give you actual insights you can apply immediately.

6. Practical Prospecting

Why makes it great: Practical Prospecting delivers sharp, tactical insights for sales reps and sales leadership who want to book more meetings—without the hand-wavy advice. Every send offers real email examples, AI strategies, and frameworks you can use. Plus, it's built on actual sales data, so the practical advice, ya know, actually works. If you want smarter outreach that lands more conversations, this one’s for you.

What to expect:

• Focus on real-world examples for sales professionals
• Actionable tips—no theory, just results
• How to use AI to improve (not replace) personalization
• Breakdowns of what works and why so you can replicate

7. Hacking SaaS Sales

What makes it great: An execution-focused B2C and B2B sales newsletter, Hacking SaaS Sales, delivers high-velocity, real-world sales inspo in every issue. Whether you’re new to the game or part of sales management, you’ll find value here with breakdowns of how to prospect, position, and close with examples straight from Andrew's own pipeline. It’s not just a list of best practices or sales advice; it’s a play-by-play of what’s actually working for real salespeople in outbound right now.

What to expect:

• Top-down, bottom-up, and micro-campaign prospecting strategies
• How to leverage AI to research, personalize, and automate outreach
• Valuable content focused on frameworks for deal acceleration
• Cold email templates, multi-touch LinkedIn sequences, and more

8. SaaStr Weekly 

What makes it great: If you want long, meandering, thought-provoking pieces, this isn’t the newsletter for you. But if you want quick, opinionated insights on what’s working in B2B SaaS, SaaStr Weekly is what you’re looking for. Every issue is full of hot takes on sales, revenue growth, funding trends, and AI’s impact on SaaS. It’s the kind of newsletter that makes you feel smarter in five minutes, not thirty. Beyond the weekly newsletter edition, SaaStr runs an entire newsletter ecosystem (SaaStr Daily, SaaStr AI, and more), giving you different ways to stay ahead.

What to expect:

• Fast and useful content with no wasted words
• Straight-to-the-point insights on sales strategy, scaling, and revenue growth
• A mix of formats to suit different styles of learning
• A strong POV that makes every issue worth reading

9. Outbound Kitchen

What makes it great: Another Substack worth the hype, Outbound Kitchen is a crash course in outbound, disguised as a chef's playbook. Beyond sales tips, the name itself is clever and stays thematic in each issue, treating outbound sales like a recipe where the ingredients and execution create predictable, scalable success. The content? It blends (see what I did there?) great insights with a casual, engaging tone, making outbound strategies feel approachable. And while there's a paid version for premium insights, the free content alone is infused (sorry, I’m done) with plenty of real value.

What to expect:

• Strong thematic branding
• Breakdowns of outbound strategies into repeatable 'recipes'
• A balance of the best sales tactics for your B2C and B2B sales team
• Inviting POV that keeps it fun while delivering actual value

Marketing newsletters

Marketing is a mix of art, science, and constant iteration—but not all newsletters capture that balance. Whether you're leading a team, refining your messaging, or navigating the layers (and layers) of what makes marketing work, the newsletters below offer ways for you to get and stay ahead.

10. MKT1

What makes it great: If you’re in B2B marketing, MKT1 is a must-read. Created by Emily Kramer, this email newsletter is built for B2B marketers who actually run teams, set budgets, and drive results. Whether you’re figuring out how to scale lead generation, structure your marketing org, or justify spend, this newsletter gives you practical guidance from someone who’s done it before. While some content is free, paid subscribers get more with access to templates, a job board, and other “deep-dive” content.

What to expect:

• Straightforward advice on inbound, outbound, and partnerships
• How to hire, structure, and scale a marketing team
• Ways to budget and optimize spend (aka how not to waste money)
• A valuable resource for campaign planning, team processes, and KPI tracking

11. Marketing Brew

What makes it great: Most marketing newsletters focus on tactics—how to run better ads, optimize campaigns, or tweak messaging. Marketing Brew zooms out and looks at the bigger picture—covering the macro trends shaping the industry (think: AI, media shifts, ad spending, and consumer behavior). It’s a quick, daily read that helps marketers understand what’s changing and why it matters without having to sift through endless reports or industry noise—or, even worse, the news.

What to expect:

• Brand strategy shifts and the impact 
• Trends in ad spending and media investments
• Consumer behavior insights shaping buying decisions
• Social media and influencer marketing updates
• The latest on AI, automation, and emerging tech in marketing

12. Marketing Millennials 

What makes it great: Not too lean, too tactical, or too theoretical, Marketing Millennials finds the sweet spot—it’s insightful, culturally aware, and actually fun to read. It mixes brand strategy, playbook breakdowns, and cultural trends, all with a conversational tone that makes it feel like getting marketing advice from your bestie. (But better, because in my case, my bestie is a nurse. Great medical advice, though.) Whether it’s dissecting an iconic brand move or sharing cheat sheets, this newsletter is great for marketers who want to learn a thing or two but without corporate jargon.

What to expect:

• Breakdowns of major brand plays and what made them work
• Marketing trends and cultural shifts that matter
• Playbooks and cheat sheets you can actually apply
• A fun, engaging tone—because marketing content doesn’t have to be boring

13. Superpath

What makes it great: Superpath isn’t just another content marketing newsletter—it’s written by Dock's own Eric Doty, who actually gets what it’s like to work in content marketing. Eric brings sharp insights, a no-BS approach, and a genuine sense of community to his email marketing—making this one of the best reads for content professionals who want advice that actually helps. Whether you’re experimenting with new distribution, figuring out how to scale a contentteam, or just trying to keep up with content trends, Superpath delivers great insights that matter.

Editor's note: Full disclosure here from Eric: I didn't pay the writer who put this blog post together to say nice things about me, but I'll take the compliment!

What to expect:

• Content strategy insights on SEO, repurposing and distribution, and ever-evolving best practices
• Industry trends, career growth, and freelance opportunities
• Guides on optimizing workflows, scaling teams, and leveraging AI
• Expert interviews and AMAs with industry leaders
• Doty’s signature wit, Canadian kindness, and no-nonsense approach to content marketing

14. VeryGoodCopy

What makes it great: VeryGoodCopy by Eddie Shleyner is the world-class resource of (quick) micro-lessons that break down the psychology of effective writing. And whether you’re creating email campaigns or drafting a white paper the way you structure and frame your message makes or breaks how your customers actually respond. For Eddie and his readers? It’s not just about choosing the right words—it’s about understanding why they work. While not exclusively a B2B marketing newsletter, Eddie’s frameworks, storytelling, and writing style inspire those looking to create content that sticks.

What to expect:

• Micro lessons on copywriting, psychology, and creativity
• Real-world examples of persuasion
• Plenty of Mad Men references
• Insights into the structure and rhythm of great writing
• A writing style that’s as instructive as it is engaging

15. Raisin Bread

What makes it great: If you want marketing insights beyond “hot takes," Raisin Bread by MarketerHire is it. It’s a strong, well-researched mix of growth strategies, real-world wins, and hiring advice that actually helps you build a stronger team. It’s not trying to predict the future with vague trends. Instead, it shows how real teams are adapting to AI, media buying changes, and evolving org structures so you can make smarter decisions. TL;DR? Raisin Bread… bakes up (again, sorry) fresh, relevant content without the drama or fluff.

What to expect:

• The latest trends shaping digital marketing
• Case studies on top brand marketing strategies
• Advice on hiring decisions and team structure
• What’s shifting in AI, ad platforms, and media buying
• A curated roundup of marketing news and industry moves

16. The Loop by Cognism

What makes it great: Alice de Courcy has seen firsthand what it takes to scale a marketing org—she helped grow Cognism from $3M to $55M ARR. The Loop is where she shares exactly what worked, what didn’t, and how B2B demand gen is evolving in real time. It’s a transparent look at modern B2B marketing execution, from pipeline-building strategies to shifting buyer behavior. If you're rethinking your approach to demand gen, this newsletter gives you plenty to test and apply.

What to expect:

• Demand-gen frameworks that focus on execution 
• The real story behind Cognism’s marketing experiments—successes and failures
• Insights into how B2B buyer behavior is shifting and what to do about it
• Swipe files, playbooks, and practical guides 

Customer success newsletters

Customer success isn't just about keeping customers happy—it's about driving retention, expansion, and real business impact. The CS newsletters you want to read don't just talk about how to support customers; they break down how teams are evolving, AI is reshaping the field, and CS leaders can prove (and grow) their value. 

17. The Success League

What makes it great: Not every newsletter needs to be zero-click to be worth your time. The Success League is a go-to for customer success pros who want to sharpen their skills and stay ahead of industry changes. From leadership development to onboarding strategies, it pulls together the insights that matter—so you can scan, pick what’s useful, and apply it fast. It’s practical, digestible, and full of content that helps CS professionals build stronger teams, streamline processes, and grow their careers.

What to expect:

• Leadership strategies
• Advice on onboarding, retention, and CX
• Deep dives into industry trends and how they impact CS teams
• Training programs and certifications to help accelerate career growth

18. The Ticket

What makes it great: AI is reshaping customer success and support, but figuring out what actually works is the hard part. The Ticket, written by Intercom’s team, doesn’t just explore AI’s potential—it breaks down how companies are actually using automation and what that means for CX teams. If you’re navigating AI-driven support or just trying to stay ahead, this one’s worth your time.

What to expect:

• No-nonsense analysis of trends shaping the industry
• Strategies for integrating AI without losing trust
• Lessons from teams using automation in real-world scenarios
• Insights on AI’s impact on team structure, workflows, and career paths
• Clear, no-BS analysis of trends shaping customer success and support

19. Fighting Churn

What makes it great: CS teams are under more pressure than ever to prove their impact—not just on retention, but on revenue. And Fighting Churn by ChurnZero helps them take a more strategic approach. This newsletter gets into everything from using AI to scale customer programs to monetizing CS offerings and more. Whether your team is rethinking the CS approach or adjusting what’s already working, this read brings you the ideas and techniques to do it better.

What to expect:

• AI strategies to help CS teams scale 
• Monetization frameworks for turning CS into a revenue driver
• Industry benchmarks and retention reports
• Playbooks for onboarding, renewals, and expansion

20. The Customer Success Café

What makes it great: A Substack newsletter that goes beyond surface-level advice, The Customer Success Café delivers everything on leadership, AI, retention, and career growth in a way that’s actually useful. With a newsletter page that’s divided into categories—news, industry trends, books, guides, and more—Success Café lets you get into what’s most relevant without information overload in each unique issue. While some content is free, premium subscribers get access to detailed playbooks, funding templates, and career growth frameworks—making it a smart investment for anyone with a learning budget or team education fund.

What to expect:

• How AI is changing customer success
• Leadership and career playbooks for moving up in CS
• Guides on retention strategies and revenue protection
• Book recommendations and expert interviews with CS thought leaders

21. The Supportive Weekly

What makes it great: From subject line to sign-off, The Supportive Weekly isn’t your typical customer success newsletter—it’s witty, unexpected, and full of personality. Instead of dry best practices, Help Scout blends cultural references, storytelling, and industry insights to make CS feel as engaging as it is essential to B2B. You’re just as likely to get a Death Cab for Cutie reference as you are a breakdown of AI’s impact on support.

What to expect:

• Unexpected but insightful analogies (Auto-Tune, AI, and customer support? It works.)
• What’s happening in CS and how to think about it
• Quirky, engaging writing
• Actionable takeaways woven into storytelling

Examples of great B2B newsletters

Some newsletters deliver value once in a while—these deliver every time. Whether written by operators, founders, or entire teams, each of the newsletters below stands out for a reason. If you're looking for consistently great content (or inspiration for your own newsletter), this is where you want to start.

22. Mutiny

What makes it great: A company newsletter that’s actually worth reading (and trying to emulate), Mutiny blends humor and just the right amount of product promo—so it never feels like a sales pitch or clickbait. The content feels engaging, not forced, and every issue delivers real takeaways without information overload. It’s proof that a B2B email newsletter can be fun, valuable, and still drive actual business results.

What to expect:

• Creative campaign breakdowns with real-world impact
• A mix of industry insights, company and product updates, and tactical playbooks
• Clear takeaways without overwhelming detail
• A friendly tone that makes it feel personal, not corporate

23. SparkToro’s Audience Research Newsletter

What makes it great: Some newsletters feel like a chore to read—this one doesn’t. SparkToro’s Audience Research Newsletter by Rand Fishkin and Amanda Natividad. keeps things interesting, insightful, and genuinely useful without falling into the usual traps of being too salesy or overly polished. It’s a fantastic B2B email marketing newsletter example of how to stay personal and engaging while still providing real value. Instead of just pushing updates, it challenges how we think about audience research, marketing, and engagement. If you're trying to build a company newsletter people actually want in their inbox, this is a great one to study.

What to expect:

• A mix of updates, insights, and trends without feeling formulaic
• Writing that reads naturally—smart, but never too “corporate”
• A feeling of trust that’ll keep you coming back
• A great example of how to keep a newsletter fresh while staying true to your brand

24. Wes Kao’s Newsletter

What makes it great: There are plenty of great newsletters out there, but this one actually changes the way you think. On a short list of my absolute favorites, Wes Kao’s Newsletter doesn’t just share insights—it teaches you how to structure ideas so they’re clear, memorable, and actionable. Every issue is tight, purposeful, and ridiculously well-structured—but never in a way that feels robotic. If you care about clarity in communication, turning ideas into action, and keeping people engaged, this is the best model out there and worth coming back to every. single. week.

What to expect:

• Every sentence earns its place, making difficult topics easy to understand
• A clear arc in every issue, moving from insight to example to takeaway
• High-value content specific to the target audience
• How to make ideas easy to consume and apply (and remember!)

25. Wrap Text by Equals

What makes it great: Some company newsletters feel like an afterthought—Wrap Text by Equals is anything but. It’s a lesson in writing with conviction and making even niche topics feel interesting. The writing is sharp, no-nonsense, and incredibly candid—proving that a great newsletter doesn’t need forced engagement tricks to be worth reading. If you’re building a newsletter to educate, challenge, and build real trust with readers, this one is worth your time.

What to expect: 

• Clear, confident writing that respects intelligence
• Transparency as a strategy
• Complex topics that are tackled with clarity
• Every issue adds value so readers don’t just boost open rates—they actually read

26. Demand Gen Report

What makes it great: The Demand Gen Report Newsletter is an example worth following to build a high-authority, insight-driven newsletter. It proves that a newsletter doesn't need to be quirky or conversational to be compelling—it just needs to be useful, credible, and full of insights that readers can act on. Niche? Yes. Effective? Also, yes. What constitutes "good content" often depends on your audience and your offering, and this is a great model for a more buttoned-up newsletter that prioritizes clarity, research, and credibility over personality-driven storytelling.

What to expect:

• An authority-first approach that builds trust with research and data
• No wasted space—each issue is well-organized and easy to scan
• A balance of research studies, interviews, and case studies
• Consistent industry relevance

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