The sales enablement platform built for your entire revenue team
Dock helps Sales, Customer Success, and Marketing teams enable buyers at every stage of the customer journey.
Find content quickly, share it with customers, and track what’s driving deals—all from one sales enablement platform.
Enable your team and your customers with Dock
Stop letting great enablement content go to waste
Most enablement content sits unused on messy Google Drive folders, outdated wikis, or bloated enterprise enablement tools.
Dock solves that with an organized content library designed for easy cross-team access and quick sharing with clients.
Organize content with Boards & Tags.
Dock’s two-level content system makes it easy to organize and categorize content for better discoverability.
Enable reps with powerful search. Most reps' first instinct is to search for content. Dock lets reps search by tags, titles, asset types, and more.
Upload content in bulk.
Upload and organize all your assets in minutes using our bulk uploader or Google Drive importer.
Keep assets up to date.
Replace outdated content with new assets — without needing to update a single link.
Before we had Dock, we used a homegrown solution to share information with customers.
Dock allows me to easily share content, slide decks, tranining materials, mutual action plans, and more with customers. Dock is a life saver!
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Enable customers with the right content at the right time
Buyers want personalized, value-adding content to help them reach a buying decision and get the most out of your product.
Dock lets you easily share content with customers from one trackable link—without messy file folders, file permission issues, or lost email attachments.
Share content with one click. Unlike in other enablement tools, Dock lets you instantly share any asset in your content library with one click.
Share content in workspaces. Instead of sending content one asset at a time, organize enablement content into multi-step workspaces for every deal stage.
Templatize how content is shared. Standardize what gets shared and when with ready-made workspaces for different use cases.
Push updates at scale. Sync content updates across all workspaces, ensuring customers always see the most up-to-date information.
Uncover what enablement content drives revenue.
Dock helps you understand how your content influences deals and drives retention.
Track which assets get the most customer engagement, which get ignored, and which most impact revenue.
Customer activity. Track when customers view, download, or watch your images, PDFs, links, and videos.
PDF engagement. Track page-by-page engagement to spot where interest drops off in your sales and onboarding materials.
Video analytics. Track video views and average watch time to gauge interest and engagement.
Content usage analytics. Identify your most effective or underused content to refine your content strategy.
Revenue impact. Connect Dock to HubSpot or Salesforce to measure the impact of content on closed-won revenue and renewals.
“I've been using Dock for a few months and have been really impressed by how much easier it's made sharing info with clients.
It's been really easy to build out a library of templates with content for each step of our processes in sales and onboarding.
I love that I can see which pieces of content are being clicked and by who, so I know who is engaged and who needs a bit of a nudge”
Senior Technical Implementation Manager, Vimeo
“Dock’s been a game changer for me. I can track engagement into the content which is a great indication of the deal health. Loving it so far!”
Enterprise Account Executive, Lattice
“After I demo or have a call with a prospect, it isn't easy to send them all the relevant information and know if they're engaging with the email and the content I send. With Dock, I can see when they're engaging with it, and the customization is fantastic.”
Enterprise Account Executive, Nectar
Track how your revenue teams use content.
You can’t tell which assets drive revenue if reps aren’t using them.
Dock gives you a clear view of which enablement assets are most popular with Sales & Success reps—and which are being neglected.
Activity feed. Get a live feed of who’s sharing each asset and who’s viewing them.
Related workspaces. See which customer workspaces each asset has been shared to.
Company & rep-level analytics. Spot team-wide trends or drill down to individual rep performance.
Dock integrates with your favorite tools.
Google Drive
Import assets directly from Google Drive, and resync your assets whenever you make an update.
YouTube, Wistia, and Vimeo
Embed videos from YouTube, Wistia, and Vimeo, or host them directly within Dock.
HubSpot and Salesforce
Connect Dock to your CRM to track content engagement activity and tie activity to revenue.
Frequently asked questions
Need more information? Contact our sales team →
What is a sales content management system?
Sales content management is all about collecting and organizing your best content and ensuring it is readily available when your revenue teams (and your customers) need it most.
A sales content management system helps you:
• Organize your sales enablement content for each stage of the buyer journey
• Make your content discoverable to your revenue-facing teams
• Keep your content up-to-date over time
What is the value of using Dock’s content management software?
Dock’s content management software helps revenue teams with:
• Internal discoverability: Keep all your sales content easily accessible from a single, centralized location, thanks to easy-to-navigate boards and collections
• Consistency: Maintain quality control by ensuring all sales have easy access to the same high-quality content, helping to standardize your sales processes
• Alignment: Create a solid link between your product marketing and sales teams. Dock’s centralized management system makes it easy to roll out new content, or update existing content in real time
• Buyer Enablement: Empower your buyers to make decisions for themselves. Get the best, most persuasive sales content into the hands of your buyer champion so they keep your deal moving forward
Dock’s cloud-based platform makes it easy for your team to optimize and streamline their workflows and create a dynamic and engaging buyer journey and content experiences.
How does Dock’s content management platform enable buyers?
80% of a buyer's decision-making process takes place behind closed doors—before they ever contact a sales representative. Modern buying teams much prefer to complete their own independent research and come to the sales team once they are thoroughly informed about the product or service.
Sales teams need to appeal to this preference by enabling buyers with thorough documentation, case studies, webinars, and other relevant content they can review on their own time.
Dock's content management software is designed to provide buyers with these kinds of resources in a well-organized and easily searchable format that they can consume and share easily as needed. Customer or product teams can easily curate the best sales collateral to display to customers.
How does sales content management software enable your salespeople?
Dock's content management software is a powerful tool for sales teams of 10-100 people.
For sales reps, the ability to produce a persuasive piece of content at just the right moment of the customer journey is invaluable. A well-organized content management system makes this easy while also helping to standardize processes across the sales organization, allowing new sales reps to be as effective as their more seasoned colleagues.
Who can upload and manage assets to Dock’s sales content management system?
Within Dock’s content library, only admins and super admins have the ability to upload content, tag collections or create boards. Updates to user permissions can be made through the settings menu.
How are assets organized in Dock’s content library?
Dock’s content library uses a two-level structure: boards and collections. Boards organize a number of collections and collections are tags used to organize different assets that share a certain theme or usage.
Can I upload assets from Google Drive?
Yes. Connecting a Google Drive account is a quick and efficient way to add new assets to your Dock content library.
Google Drive appears as an option when you upload new content to a collection. When using this option for the first time, you’ll be prompted to log in to your Google account. Once you’ve done this, Google Drive will appear as one of the tabbed options.
You can also automatically resync individual pieces of content, to pull the latest version from your Google Drive.
Can I share assets from my Dock content library with clients?
Yes. You can share assets from a number of different locations in your content library where you see the Share button, including:
• From the asset page
• From the search bar
• From the Collection page
When you click the Share button, you’ll have two options to share the asset: by entering your contacts email address, or by copying a unique link. When you enter a contact’s email address, they receive an email notification with a link to the shared asset.
Either way, when your contact accesses the asset, they’ll be prompted to enter their email the first time they view that asset.
Can I track when assets from my content library have been viewed or shared?
Yes. Dock provides useful analytics data for all its assets and workspaces. All asset types provide information on two basic metrics:
- Views: number of times a piece of content has been viewed externally
- Shares: number of times a piece of content has been shared by internal teams
Additionally, for multi-page PDFs, Dock tracks the number of pages viewed and the number of drop-offs per page. For videos, Dock tracks the average watch time for each video.
What types of assets can be uploaded to my Dock content library?
Dock supports 4 different asset types for importing into its content library:
1. Images (PNGs and JPEGs)
2. PDFs
3. Videos (self-hosted or third-party videos)
4. Links
Content can either be uploaded from your device or imported from a Google Drive account.
What integrations are available?
You can connect Dock directly to Google Drive to keep your content library synced and up to date.
You can also connect Dock's content analytics data with Salesforce or Hubspot to get additional buying signals for your lead scoring.
How does a sales portal empower buyer champions?
A buyer champion is an employee of your target organization that you can leverage to get buy-in from the financial decision-makers within a company. The key to successfully empowering a buyer champion is making sure they have access to correct information they can then relay to decision-makers. A sales portal makes it easy to provide the necessary information to make a purchase decision in a highly engaging and customizable presentation, all shareable from a single link.
Does Dock sales content management platform have messaging features?
Yes. Dock workspaces have built-in messaging functionality that allow your Sales or Customer teams to communicate with customers alongside your marketing content or pricing info. Dock’s messaging software can even send notifications through the native Slack integration.
What's the best way to get started with Dock?
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