The sales enablement platform built for your entire revenue team
Dock helps Sales, Customer Success, and Marketing teams enable buyers at every stage of the customer journey.
Find content quickly, share it with customers, and track what’s driving deals—all from one sales enablement platform.
Enable your team and your customers with Dock
Stop letting great enablement content go to waste
Most enablement content sits unused on messy Google Drive folders, outdated wikis, or bloated enterprise enablement tools.
Dock solves that with an organized content library designed for easy cross-team access and quick sharing with clients.
Organize content with Boards & Tags.
Dock’s two-level content system makes it easy to organize and categorize content for better discoverability.
Enable reps with powerful search. Most reps' first instinct is to search for content. Dock lets reps search by tags, titles, asset types, and more.
Upload content in bulk.
Upload and organize all your assets in minutes using our bulk uploader or Google Drive importer.
Keep assets up to date.
Replace outdated content with new assets — without needing to update a single link.
Before we had Dock, we used a homegrown solution to share information with customers.
Dock allows me to easily share content, slide decks, tranining materials, mutual action plans, and more with customers. Dock is a life saver!
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Enable customers with the right content at the right time
Buyers want personalized, value-adding content to help them reach a buying decision and get the most out of your product.
Dock lets you easily share content with customers from one trackable link—without messy file folders, file permission issues, or lost email attachments.
Share content with one click. Unlike in other enablement tools, Dock lets you instantly share any asset in your content library with one click.
Share content in workspaces. Instead of sending content one asset at a time, organize enablement content into multi-step workspaces for every deal stage.
Templatize how content is shared. Standardize what gets shared and when with ready-made workspaces for different use cases.
Push updates at scale. Sync content updates across all workspaces, ensuring customers always see the most up-to-date information.
Uncover what enablement content drives revenue.
Dock helps you understand how your content influences deals and drives retention.
Track which assets get the most customer engagement, which get ignored, and which most impact revenue.
Customer activity. Track when customers view, download, or watch your images, PDFs, links, and videos.
PDF engagement. Track page-by-page engagement to spot where interest drops off in your sales and onboarding materials.
Video analytics. Track video views and average watch time to gauge interest and engagement.
Content usage analytics. Identify your most effective or underused content to refine your content strategy.
Revenue impact. Connect Dock to HubSpot or Salesforce to measure the impact of content on closed-won revenue and renewals.
“I've been using Dock for a few months and have been really impressed by how much easier it's made sharing info with clients.
It's been really easy to build out a library of templates with content for each step of our processes in sales and onboarding.
I love that I can see which pieces of content are being clicked and by who, so I know who is engaged and who needs a bit of a nudge”
Senior Technical Implementation Manager, Vimeo
“Dock’s been a game changer for me. I can track engagement into the content which is a great indication of the deal health. Loving it so far!”
Enterprise Account Executive, Lattice
“After I demo or have a call with a prospect, it isn't easy to send them all the relevant information and know if they're engaging with the email and the content I send. With Dock, I can see when they're engaging with it, and the customization is fantastic.”
Enterprise Account Executive, Nectar
Track how your revenue teams use content.
You can’t tell which assets drive revenue if reps aren’t using them.
Dock gives you a clear view of which enablement assets are most popular with Sales & Success reps—and which are being neglected.
Activity feed. Get a live feed of who’s sharing each asset and who’s viewing them.
Related workspaces. See which customer workspaces each asset has been shared to.
Company & rep-level analytics. Spot team-wide trends or drill down to individual rep performance.
Dock integrates with your favorite tools.
Google Drive
Import assets directly from Google Drive, and resync your assets whenever you make an update.
YouTube, Wistia, and Vimeo
Embed videos from YouTube, Wistia, and Vimeo, or host them directly within Dock.
HubSpot and Salesforce
Connect Dock to your CRM to track content engagement activity and tie activity to revenue.
Frequently asked questions
Need more information? Contact our sales team →
What is a sales content management system?
Sales content management is all about collecting and organizing your best content and ensuring it is readily available when your revenue teams (and your customers) need it most.
A sales content management system helps you:
• Organize your sales enablement content for each stage of the buyer journey
• Make your content discoverable to your revenue-facing teams
• Keep your content up-to-date over time
What is the value of using Dock’s content management software?
Dock’s content management software helps revenue teams with:
• Internal discoverability: Keep all your sales content easily accessible from a single, centralized location, thanks to easy-to-navigate boards and collections
• Consistency: Maintain quality control by ensuring all sales have easy access to the same high-quality content, helping to standardize your sales processes
• Alignment: Create a solid link between your product marketing and sales teams. Dock’s centralized management system makes it easy to roll out new content, or update existing content in real time
• Buyer Enablement: Empower your buyers to make decisions for themselves. Get the best, most persuasive sales content into the hands of your buyer champion so they keep your deal moving forward
Dock’s cloud-based platform makes it easy for your team to optimize and streamline their workflows and create a dynamic and engaging buyer journey and content experiences.
How does Dock’s content management platform enable buyers?
80% of a buyer's decision-making process takes place behind closed doors—before they ever contact a sales representative. Modern buying teams much prefer to complete their own independent research and come to the sales team once they are thoroughly informed about the product or service.
Sales teams need to appeal to this preference by enabling buyers with thorough documentation, case studies, webinars, and other relevant content they can review on their own time.
Dock's content management software is designed to provide buyers with these kinds of resources in a well-organized and easily searchable format that they can consume and share easily as needed. Customer or product teams can easily curate the best sales collateral to display to customers.
How does sales content management software enable your salespeople?
Dock's content management software is a powerful tool for sales teams of 10-100 people.
For sales reps, the ability to produce a persuasive piece of content at just the right moment of the customer journey is invaluable. A well-organized content management system makes this easy while also helping to standardize processes across the sales organization, allowing new sales reps to be as effective as their more seasoned colleagues.
Who can upload and manage assets to Dock’s sales content management system?
Within Dock’s content library, only admins and super admins have the ability to upload content, tag collections or create boards. Updates to user permissions can be made through the settings menu.
How are assets organized in Dock’s content library?
Dock’s content library uses a two-level structure: boards and collections. Boards organize a number of collections and collections are tags used to organize different assets that share a certain theme or usage.
Can I upload assets from Google Drive?
Yes. Connecting a Google Drive account is a quick and efficient way to add new assets to your Dock content library.
Google Drive appears as an option when you upload new content to a collection. When using this option for the first time, you’ll be prompted to log in to your Google account. Once you’ve done this, Google Drive will appear as one of the tabbed options.
You can also automatically resync individual pieces of content, to pull the latest version from your Google Drive.
Can I share assets from my Dock content library with clients?
Yes. You can share assets from a number of different locations in your content library where you see the Share button, including:
• From the asset page
• From the search bar
• From the Collection page
When you click the Share button, you’ll have two options to share the asset: by entering your contacts email address, or by copying a unique link. When you enter a contact’s email address, they receive an email notification with a link to the shared asset.
Either way, when your contact accesses the asset, they’ll be prompted to enter their email the first time they view that asset.
Can I track when assets from my content library have been viewed or shared?
Yes. Dock provides useful analytics data for all its assets and workspaces. All asset types provide information on two basic metrics:
- Views: number of times a piece of content has been viewed externally
- Shares: number of times a piece of content has been shared by internal teams
Additionally, for multi-page PDFs, Dock tracks the number of pages viewed and the number of drop-offs per page. For videos, Dock tracks the average watch time for each video.
What types of assets can be uploaded to my Dock content library?
Dock supports 4 different asset types for importing into its content library:
1. Images (PNGs and JPEGs)
2. PDFs
3. Videos (self-hosted or third-party videos)
4. Links
Content can either be uploaded from your device or imported from a Google Drive account.
What integrations are available?
You can connect Dock directly to Google Drive to keep your content library synced and up to date.
You can also connect Dock's content analytics data with Salesforce or Hubspot to get additional buying signals for your lead scoring.
How does a sales portal empower buyer champions?
A buyer champion is an employee of your target organization that you can leverage to get buy-in from the financial decision-makers within a company. The key to successfully empowering a buyer champion is making sure they have access to correct information they can then relay to decision-makers. A sales portal makes it easy to provide the necessary information to make a purchase decision in a highly engaging and customizable presentation, all shareable from a single link.
Does Dock sales content management platform have messaging features?
Yes. Dock workspaces have built-in messaging functionality that allow your Sales or Customer teams to communicate with customers alongside your marketing content or pricing info. Dock’s messaging software can even send notifications through the native Slack integration.
What's the best way to get started with Dock?
Frequently asked questions
Need more information? Contact our sales team →
How does Dock compare to Seismic, Highspot, and Showpad?
Dock strikes the right balance between being too simple and too complex, making it an ideal sales enablement and content management tool for many mid-sized companies.
Dock is designed specifically to enable both buyers and revenue teams. Teams on both sides of the transaction are able to collaborate efficiently and easily find the information they need to close the deal, and on throughout the entirety of the customer lifecycle.
Legacy sales enablement platforms and marketing automation tools like Brainshark, Highspot, Seismic, and Showpad have bloated feature lists and complicated interfaces that are just too much more for most small and mid-sized teams.
Dock maintains a low level of entry that allows reps to jump in and get up to speed quickly, improving the sales readiness of your team.
Instead of only focusing on content management, Dock makes digital sales rooms a core part of the enablement experience. We believe sales rooms are a better way to get the right content in the hands of your reps and buyers.
Does Dock have an LMS?
No. Traditionally, sales enablement tools have had built-in learning management systems (LMS) used for educating sales teams on products and services.
However, we believe sales enablement should happen across your revenue team as a whole, not just your sales reps (i.e. revenue enablement). LMS systems that just cater to salespeople feel antiquated, and typically end up as unused shelfware.
Most companies prefer using a company-wide LMS (e.g. a general LMS or company-wide wiki) that can be accessed by multiple teams, plus a content management too like Dock, so sales content can be easily updated by the marketing team without having to worry about different versions floating around.
Can I upload assets from Google Drive?
Yes, Dock features a native integration that allows you to quickly and easily import files directly from Google Drive to your Dock content library.
Dock even provides the added functionality that allows you to resync the version of a particular file you have in your Dock content library. You don’t have to re-upload content each time it's updated in your Google Drive.
Have a look at our self-help guide to uploading and syncing content from your Google drive.
Why do I need a sales enablement platform, anyway?
Platforms like Dock are an essential part of any sales enablement strategy and a welcome addition to your tech stack. Help improve team performance and improve win rates.
A sales enablement platform or sales engagement platform is a great tool to help streamline your sales process and increase sales productivity while also making it more consistent by increasing automation at different stages of the buyer’s journey.
Best of all, Dock provides a sales enablement solution to keep all the collateral related to a specific sale in one place that is easily accessible from a single link. Pricing and product information can appear alongside client testimonials and case studies.
This collaborative workspace also features a laundry list of native integrations with popular tools, including Google Drive, Gong, Zoom, Figma, and Slack. Together with these integrations, you can create an incredible user experience populated with engaging media for each step in the customer journey.
Rather than leaving outdated materials in multiple locations or abandoning your customers to search their email inbox, you can provide all relevant and up-to-date information in a single, easily accessible, and central location.
Dock’s sales analytics features provide an additional layer of usability. You can track not only which content pieces are being viewed most often, but by whom.
Why are sales rooms helpful for sales enablement?
All-in-one sales enablement tools are all about supporting the sales professionals in your organization with the sales training, materials, processes and tools they need to shorten the sales cycle and close deals.
The best sales enablement tools like Dock feature digital sales rooms that make all of that more quickly and easily accessible from a single link. Salespeople love sales rooms because they inform the sales conversation, making it a snap to find and share the best, most up-to-date materials on an engaging platform. Sales managers love Dock because less time can be spent on sales workflows by using templates all your sales reps can access. Less time can be spent on administrative tasks. More energy can then be spent on revenue growth and finding new potential customers.
Sales rooms like Dock are a fantastic way to optimize your sales process and improve the customer experience. Bottom line, it's about getting the most out of every customer interaction and sales opportunity.
Compared to legacy enablement tools that treat sales rooms like an add-on afterthought, sales rooms are core to the Dock experience.
How is content organized in Dock’s content library?
Dock’s sales content management library uses a two-level system to organize all your sales and marketing content in your sales organization—boards and tags. This system is user-friendly and allows you to organize relevant information in a way that makes the most sense to you.
Boards are internal pages that help you organize a number of different tags.
Tags are labels or categories for all the assets in your library. A single piece of content may have a number of different tags attached to it. Tags are useful for searching for different types of relevant content. You can use a combination of filters for tags and boards to adjust your search.
What content analytics are available in Dock?
Each asset stored in Dock’s content library has a set of real-time core analytics and metrics that can help your team understand how content is being viewed and shared. These metrics provide valuable insights that can help improve your sales strategy. With this additional sales intelligence, team members can then time the perfect follow up. Some content types, like video and PDFs provide further advanced analytics data.
Dock’s core analytics include views (the number of times an asset has been viewed by external team members) and shares (the number of an internal team has shared a piece of content). Each asset also includes an activity feed showing engagement with that content and list of workspaces currently using that asset.
Each asset generates a unique link for each internal user that shares it. This allows admins to see how the material is being used by individual internal team members and also a roll-up view that demonstrates the asset’s usage company-wide. Empower sales leaders to better track and improve sales performance by creating sales coaching opportunities.
Who can upload and manage assets in the content library?
Admins and Super Admins are the only users with the ability to upload content, tag collections or create boards.
For more help, have a look at our guide to adjusting users' permissions.
What content types are supported by Dock’s content management system?
Dock’s sales software supports four content types:
- Images (PNG, JPG or GIF)
- PDF (up to 500 MB)
- Video (Embedded from YouTube, Wistia or Vimeo)
- Links (any website URL)
Does Dock have conversation intelligence features?
At this time, Dock does not feature any conversation intelligence features — but integrates easily with tools like Gong.
Does Dock have sales outreach features?
No. At this time, Dock does not feature sales outreach functionality. We recommend using Dock in conjunction with a tool like Salesloft or Outreach.
What's the best way to get started with Dock?
Sign up free here, or book a demo with our sales team.
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