Clari Product Explainer Video

What Makes it Great

• Starts with a relatable problem: The video opens with a day-in-the-life scenario that highlights the frustrations sales leaders and teams experience, like disconnected data, manual reporting, and unclear forecasts. This approach grabs attention by connecting with the viewer’s daily reality.
• Focuses on solving real challenges: Rather than listing features, the video highlights specific outcomes like better deal visibility, accurate forecasts, and time saved through automation. This keeps the messaging practical and results-oriented.
• Speaks to multiple audiences: The video balances benefits for sales leaders (e.g., clarity on forecasts and deal status) with benefits for reps (e.g., less manual data entry and actionable insights). This makes it relevant for everyone involved in the sales process.
• Strong use of visuals to reinforce concepts: The animations clearly demonstrate how Clari pulls in data from tools like CRM, email, and calendars, and turns it into actionable insights. This helps simplify complex processes and makes the platform’s value easier to grasp.
• Engaging narrative flow: The video moves from the problem to the solution in a way that feels natural and easy to follow. It doesn’t overwhelm viewers with technical details but instead focuses on how the platform makes sales workflows smoother and more effective.

🎯 Takeaway Tip

When creating a product explainer video, start with a relatable scenario to grab attention, then focus on how your product solves specific problems. Use clear visuals and examples to make the message easy to follow and connect it to real-world outcomes.