Sales One-Pager Examples

One-pagers are versatile tools that can be used across many business contexts. Here’s when they’re most effective:

• Startup fundraising: A startup one-pager can help attract potential investors by clearly communicating your business plan, key milestones, and target market.
• Sales outreach: A sales one-pager provides potential clients with an overview of your offering, addressing their pain points and including a clear CTA.
• Internal alignment: One-pagers are great for project management, helping teams stay aligned on key goals and initiatives.
• ‍Event marketing: Use one-pagers to showcase products or services at trade shows or events, leaving potential customers with essential information to review later.

The best one-pager examples include the following essential elements:

1. Headline or header: Use a strong, engaging header that speaks directly to your target audience’s pain points or goals.
2. Value proposition: Clearly communicate your product or service’s unique selling points.
3. Key features or takeaways: Highlight the features and benefits that matter most, using bullet points to make them easy to scan.
4. Visual elements: Include infographics, graphs, or screenshots to break up text and enhance understanding.
5. Social proof: Add testimonials, metrics, or case studies to build credibility.
6. Contact information: Make sure your email, phone number, and website are easily visible.
7. Call-to-action (CTA): Provide a clear CTA, such as scheduling a demo, visiting your website, or contacting your sales team.

If you’re just starting out, one-pager templates can help ensure you don’t miss any essential information.

To create an effective one-pager, follow these tips:

• Focus on your audience: Tailor your content to your target market’s specific needs and goals.
• Keep it concise: Avoid overloading the document with text. Use white space strategically to make the layout clean and readable.
• Design for impact: Use professional fonts, clear headers, and engaging visual elements to capture the reader's attention. Dock makes it easy to design and share polished business one-pagers.
• Test and refine: Share your one-pager with stakeholders and potential clients for feedback. Use tools like Dock to create multiple iterations and refine your messaging.

Even the most carefully crafted one-pagers can fall flat if you’re not mindful of these common mistakes:

• Too much information: Cramming too many details onto a single page can overwhelm your audience. Focus on key points instead.
• Weak design: Poor use of fonts, headers, or visual elements can make your document unappealing.
• Missing CTAs: Without a clear call to action, your audience might not know the next steps to take.
• Lack of personalization: Tailor your one-pager to specific audiences or scenarios, whether it’s a product one-pager for a SaaS solution or a startup one-pager for investors.

• Centralize your assets: Use Dock to organize your one-pagers and templates in one place, so sales teams and project managers can easily access them.
• Train your team: Educate your sales teams on how to use one-pagers effectively during the sales process.
• ‍Use templates for consistency: Create standardized one-pager templates to ensure brand consistency across different teams and projects.

1. Sales deam rooms: Use Dock to embed your one-pager into a shared workspace, alongside other assets like case studies or pricing information.
2. Email attachments: Include a one-pager in follow-up emails with potential clients or investors to reinforce your pitch.
3. ‍Social media: Share snippets or infographics from your one-pager to drive engagement on platforms like LinkedIn.

Evaluate your one-pager’s effectiveness with these metrics:

• Engagement: Track how long potential clients or stakeholders spend viewing your one-pager using Dock’s engagement analytics.
• Conversions: Measure how often sharing a one-pager leads to actions like scheduling a demo or contacting your sales team.
• Feedback: Ask for input from your sales teams, potential clients, and stakeholders to refine your one-pagers.
• Iteration success: Test different versions of one-pagers to see which designs, formats, or CTAs drive the best results.

By following best practices and learning from one-pager examples, you’ll create clear, impactful documents that resonate with your audience and drive results.

One-pager templates are pre-designed layouts that help you create an effective one-pager quickly and easily. These templates provide a structured framework for organizing key points, visuals, and contact information. They save time by giving you a starting point while maintaining consistency across your marketing and sales materials.

Using one-pager templates can help businesses and startups ensure they include all the essential information, such as their value proposition, target market, pricing, and CTAs. Templates can also help sales teams align on messaging and create professional, visually appealing documents for potential clients and investors.

Dock comes pre-loaded with workspace templates that can replace the traditional PDF one-pager with a more modern, trackable deal room.