Pendo Customer Retention ROI Calculator

What Makes it Great

• Tailored Insights: The calculator allows users to input their own metrics, like churn rate and ARR per customer, ensuring that the results are specific and relevant to their business.
• Clear Financial Results: Converts churn reduction percentages into specific dollar amounts, making the impact of customer retention efforts easy to understand for stakeholders.
• Simple Interface: Straightforward fields and real-time updates make it accessible and user-friendly, even for those without a financial background.
• Direct Action Prompts: Features options to email results or schedule a demo, encouraging users to engage further with Pendo’s offerings and explore next steps.
• Scenario Flexibility: Users can see how different churn reduction levels affect revenue, helping them visualize both conservative and ambitious outcomes.

🎯 Takeaway Tip

When building an ROI calculator, include a feature that visually illustrates the impact of incremental improvements. For example, add a graph that shows the difference in revenue at various churn reduction levels (e.g., 1%, 3%, 5%) to make the potential benefits more tangible and easier to communicate to stakeholders.