Client Onboarding Questionnaire Template

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Client Onboarding Questionnaire Template

Client Onboarding Questionnaire Template Walkthrough

Collect customer goals, KPIs, data, files, and key project information with this new client onboarding questionnaire template.

Who this template is for

Customer success teams, account managers, and implementation specialists who need a structured way to collect key client information before the client onboarding process begins. 

What this template is for

This client onboarding questionnaire template helps you gather all the essential information upfront, streamlining the onboarding process and ensuring a smooth handoff from sales to customer success. By centralizing client expectations, business goals, and contact information in one place, you eliminate unnecessary back-and-forth and reduce delays in onboarding, all while making a great first impression.

How to use this template

  1. Sign up for a free Dock account to access the free template.
  2. Create a new workspace and select the client onboarding questionnaire template.
  3. Customize the template with fields specific to your product, preferred methods, services, or client’s needs.
  4. Save the customized template for future use.
  5. Create a new workspace for each new client, using the saved template as the starting point.
  6. Share the questionnaire with new clients before their kick-off call to collect the necessary information upfront.
  7. Use Dock’s workspace to manage the workflow, track progress, and ensure a seamless client onboarding experience.

What’s in this template?

Section 1

Survey

This 20-30 minute survey allows for the collection of data, files, and key project information from the customer. Questions include: “Who is the primary point of contact for this project?,” “Who should we involve in this project?,” and “What are main business goals and KPIs?,” among others.

Section 2

Intake Form Table

The intake form is another available option instead of providing a survey. These are divided into two sections that are collaborative with your buyer. The sections, “Product Roles” and “Tech Stack,” feature prompts that the client can fill to help easily facilitate the collection of information.

Why use Dock’s Client Onboarding Questionnaire Template?

Dock’s client onboarding questionnaire template helps streamline the client onboarding process by centralizing all necessary client information in one place. Instead of chasing down details over multiple emails, you can collect and organize contact information, business goals, and onboarding questions efficiently into a client onboarding checklist.

Dock allows you to create a repeatable, structured onboarding experience while keeping it flexible for each new client. Clients can fill out the onboarding form at their own pace, reducing delays and ensuring a smooth onboarding process.

You can easily customize your client onboarding questionnaire to match your target audience and ideal customer profile. Dock also offers analytics to measure metrics like engagement and completion rates, helping to improve the client experience.

Here’s how Dock’s onboarding questionnaire template improves your process while creating a lasting relationship with each client:

Collect the right information upfront

  • Standardize onboarding questions to ensure consistency across new clients.
  • Avoid miscommunication by gathering necessary information before the kick-off call—guaranteeing both parties get off on the right foot.
  • Customize fields to match your client’s business structure and industry—allowing for specificity regarding things such as sales processes and client goals.

Make the onboarding process smoother for your clients

  • Provide a structured, guided onboarding checklist to reduce confusion and build trust.
  • Give clients a single client portal to input all details; this means no scattered emails.
  • Allow clients to complete the onboarding form on their own time.

Keep your team members aligned

  • Centralize client responses in Dock so everyone has access to the same workflow.
  • Use Dock’s workspace to assign tasks and track the onboarding process.
  • Ensure a seamless transition from sales to success teams.

Gain insights and improve retention

  • Track engagement metrics on the client onboarding questionnaire to identify bottlenecks and pain points.
  • Gather structured data to optimize your marketing efforts, project management, and customer experience.
  • Use analytics to measure client retention and improve satisfaction.

Dock’s client onboarding questionnaire template eliminates guesswork, keeps the onboarding process efficient, and ensures a better client relationship from day one.

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Creator
The Dock Team

Client Onboarding Questionnaire Template FAQs

How do I use this questionnaire template?

  1. Sign up for Dock for free.
  2. Create a new workspace and select the client onboarding questionnaire template.
  3. Customize the template to fit your business needs.
  4. Save your customized version as a reusable template.
  5. Share a personalized version with each new client before onboarding begins.

Is this template free?

Yes, Dock is free to try for up to five workspaces. Every paid Dock plan includes unlimited template and workspace usage.

Can I modify this template?

Yes, you can customize the template to match your onboarding process, add new fields, and adjust sections as needed.

Can I personalize this template for every client?

Yes. Each time you use the template, you can modify it to match the client’s specific needs and requirements.

Can I share this template with my team?

Yes, you can keep a template private or share it across your team. Dock allows you to control template visibility and manage access permissions.

What is a client onboarding questionnaire?

A client or customer onboarding questionnaire is a structured intake form designed to collect essential information from new clients before the onboarding process begins. The list of questions typically includes contact information, business goals, marketing strategy, mission statement, and technical requirements.

When should you use a client onboarding questionnaire?

You should send the questionnaire as soon as a deal is closed and before the official onboarding kickoff. This ensures your team has all the necessary details to create a smooth transition from sales to customer success.

Why is a client onboarding questionnaire important?

A well-structured client onboarding questionnaire ensures that your team has all the necessary details to deliver a seamless onboarding experience. It reduces back-and-forth communication, aligns client expectations, and helps prevent delays in implementation.

What should you include in a client onboarding questionnaire template?

While there’s no one-size-fits-all client questionnaire, the right questions are crucial for providing a smooth onboarding experience.

Only ask your new clients questions you can't answer from your own research or from the information passed off from sales. Avoid open-ended questions and aim for relevant, action-driven questions that trigger directional responses.

Onboarding questionnaires for B2B SaaS clients, for example, usually cover seven key categories: Contact information & billing details, key stakeholders and primary point of contact, use cases, business goals and needs, file uploads, tech stack and integrations, and any additional information.

How do I share a client onboarding questionnaire internally?

  • Create a client onboarding questionnaire in Dock, and share it across your team. 
  • Create an onboarding/client portal template, and embed the questionnaire in that template
  • When the client answers the questionnaire, you'll be able to see the answers in the workspace or in the backend of the form in Dock.

How do I share a client onboarding questionnaire with clients?

  • Send the Dock workspace with the form embedded via email.
  • Introduce the questionnaire during the kick-off meeting.
  • Track client engagement through Dock’s analytics to follow up as needed.

How can this template help improve client retention?

A well-structured client onboarding questionnaire ensures that new clients receive a smooth, efficient onboarding experience, leading to higher satisfaction and long-term client relationships, all while avoiding churn. Tracking metrics like completion rates also helps refine the process of onboarding new clients over time.

Client onboarding questionnaire best practices & tips

  • Keep it concise: Only ask for essential, general information to avoid overwhelming clients.
  • Use clear, simple language: Make it easy for clients to provide accurate responses.
  • Pre-fill known details: Reduce client effort by adding information you already have.
  • Centralize responses: Use Dock to store and track all questionnaire submissions in one place.
  • Follow up quickly: If clients leave fields blank, use Dock’s workspace comments to ask clarifying questions.

Client onboarding questionnaire mistakes to avoid

  • Asking too many unnecessary questions: Focus on the information that will directly impact onboarding.
  • Sending it too late: If you wait until onboarding has already begun, you may face delays.
  • Using multiple tools to collect responses: Keep everything in one Dock workspace for better organization and visibility.
  • Failing to update the template: Regularly refine your questionnaire based on feedback from your team and clients.

How long should a client onboarding questionnaire be?

Keep it as short as possible while still gathering essential information. Typically, 10-15 well-targeted questions are enough. If additional details are needed, follow up during the kickoff call.

Can I automate the client onboarding questionnaire process?

Yes. Using Dock, you can create a reusable questionnaire template, send it to clients through a shared workspace, and track responses in real time. This eliminates manual follow-ups and keeps everything organized in one place.

What are the benefits of using an automated client onboarding form?

  • Saves time by eliminating manual data entry.
  • Ensures a consistent client onboarding experience across teams.
  • Reduces errors in contact information collection.
  • Improves client relationship management by tracking engagement.

Can I integrate the client onboarding questionnaire with Google Forms or other form builders?

No, at present the answers to these questions stay in Dock. The reason to use Dock forms for onboarding is that you can display the answers back to the client in their workspace.

If you want to integrate forms with other tools, it's better to embed a tool like Typeform or Google Forms within a Dock workspace (any form can be embedded in Dock).

What format should a client onboarding questionnaire be in?

It should be in a structured, easy-to-fill format like an online form or digital document. With Dock, you can embed the questionnaire directly in a workspace, eliminating the need for email attachments or PDFs.

How do I follow up if a client hasn’t completed the questionnaire?

Use Dock’s engagement tracking to see if the client has viewed or partially completed the questionnaire. If they haven’t, send a quick reminder via email or a Dock workspace comment.

What happens after a client submits the questionnaire?

Once the client submits their responses, your onboarding team should review the information, clarify any missing details, and update the onboarding plan accordingly. Dock’s shared workspace allows you to store, organize, and track client responses in one place.

Can I create multiple versions of the client onboarding questionnaire?

Yes. In Dock, you can modify and save multiple versions of the template for different client types, industries, or onboarding scenarios.

How do I measure the effectiveness of my onboarding questionnaire?

Track completion rates, time to fill out the form, and client feedback. If clients frequently skip certain questions, it may indicate that those questions are unclear or unnecessary. Dock’s analytics features can help you measure engagement with the questionnaire.

Can I require certain fields to be filled out before submission?

Yes, you can customize the questionnaire to ensure that critical fields are mandatory before the client can submit their responses.

How do I update the questionnaire template over time?

Regularly review client feedback and adjust the template accordingly. With Dock, you can update the master template and automatically apply changes to future workspaces without affecting past client submissions.

What are alternatives to using a client onboarding questionnaire?

Instead of using questionnaires, you can also use Dock’s collaborative workspace sections. These allow both parties to make edits. You can provide the questions for a client to fill out, or fill them out alongside your new client during an onboarding kickoff meeting. These collaborative sections can ask the client to identify who will be responsible for creating templates, uploading content, and integrating with the CRM. 

Additionally, you can ask the client to provide its tech stack (e.g., confirm that Salesforce is used as the CRM, HubSpot for marketing automation, and Webflow as the website CMS). Assigning clear roles and documenting the existing tech stack ensures a smooth setup and integration of Dock within an organization’s workflow.