Collect customer goals, KPIs, data, files, and key project information with this new client onboarding questionnaire template.
Customer success teams, account managers, and implementation specialists who need a structured way to collect key client information before the client onboarding process begins.
This client onboarding questionnaire template helps you gather all the essential information upfront, streamlining the onboarding process and ensuring a smooth handoff from sales to customer success. By centralizing client expectations, business goals, and contact information in one place, you eliminate unnecessary back-and-forth and reduce delays in onboarding, all while making a great first impression.
This 20-30 minute survey allows for the collection of data, files, and key project information from the customer. Questions include: “Who is the primary point of contact for this project?,” “Who should we involve in this project?,” and “What are main business goals and KPIs?,” among others.
The intake form is another available option instead of providing a survey. These are divided into two sections that are collaborative with your buyer. The sections, “Product Roles” and “Tech Stack,” feature prompts that the client can fill to help easily facilitate the collection of information.
Dock’s client onboarding questionnaire template helps streamline the client onboarding process by centralizing all necessary client information in one place. Instead of chasing down details over multiple emails, you can collect and organize contact information, business goals, and onboarding questions efficiently into a client onboarding checklist.
Dock allows you to create a repeatable, structured onboarding experience while keeping it flexible for each new client. Clients can fill out the onboarding form at their own pace, reducing delays and ensuring a smooth onboarding process.
You can easily customize your client onboarding questionnaire to match your target audience and ideal customer profile. Dock also offers analytics to measure metrics like engagement and completion rates, helping to improve the client experience.
Here’s how Dock’s onboarding questionnaire template improves your process while creating a lasting relationship with each client:
Dock’s client onboarding questionnaire template eliminates guesswork, keeps the onboarding process efficient, and ensures a better client relationship from day one.
Related Templates
Yes, Dock is free to try for up to five workspaces. Every paid Dock plan includes unlimited template and workspace usage.
Yes, you can customize the template to match your onboarding process, add new fields, and adjust sections as needed.
Yes. Each time you use the template, you can modify it to match the client’s specific needs and requirements.
Yes, you can keep a template private or share it across your team. Dock allows you to control template visibility and manage access permissions.
A client or customer onboarding questionnaire is a structured intake form designed to collect essential information from new clients before the onboarding process begins. The list of questions typically includes contact information, business goals, marketing strategy, mission statement, and technical requirements.
You should send the questionnaire as soon as a deal is closed and before the official onboarding kickoff. This ensures your team has all the necessary details to create a smooth transition from sales to customer success.
A well-structured client onboarding questionnaire ensures that your team has all the necessary details to deliver a seamless onboarding experience. It reduces back-and-forth communication, aligns client expectations, and helps prevent delays in implementation.
While there’s no one-size-fits-all client questionnaire, the right questions are crucial for providing a smooth onboarding experience.
Only ask your new clients questions you can't answer from your own research or from the information passed off from sales. Avoid open-ended questions and aim for relevant, action-driven questions that trigger directional responses.
Onboarding questionnaires for B2B SaaS clients, for example, usually cover seven key categories: Contact information & billing details, key stakeholders and primary point of contact, use cases, business goals and needs, file uploads, tech stack and integrations, and any additional information.
A well-structured client onboarding questionnaire ensures that new clients receive a smooth, efficient onboarding experience, leading to higher satisfaction and long-term client relationships, all while avoiding churn. Tracking metrics like completion rates also helps refine the process of onboarding new clients over time.
Keep it as short as possible while still gathering essential information. Typically, 10-15 well-targeted questions are enough. If additional details are needed, follow up during the kickoff call.
Yes. Using Dock, you can create a reusable questionnaire template, send it to clients through a shared workspace, and track responses in real time. This eliminates manual follow-ups and keeps everything organized in one place.
No, at present the answers to these questions stay in Dock. The reason to use Dock forms for onboarding is that you can display the answers back to the client in their workspace.
If you want to integrate forms with other tools, it's better to embed a tool like Typeform or Google Forms within a Dock workspace (any form can be embedded in Dock).
It should be in a structured, easy-to-fill format like an online form or digital document. With Dock, you can embed the questionnaire directly in a workspace, eliminating the need for email attachments or PDFs.
Use Dock’s engagement tracking to see if the client has viewed or partially completed the questionnaire. If they haven’t, send a quick reminder via email or a Dock workspace comment.
Once the client submits their responses, your onboarding team should review the information, clarify any missing details, and update the onboarding plan accordingly. Dock’s shared workspace allows you to store, organize, and track client responses in one place.
Yes. In Dock, you can modify and save multiple versions of the template for different client types, industries, or onboarding scenarios.
Track completion rates, time to fill out the form, and client feedback. If clients frequently skip certain questions, it may indicate that those questions are unclear or unnecessary. Dock’s analytics features can help you measure engagement with the questionnaire.
Yes, you can customize the questionnaire to ensure that critical fields are mandatory before the client can submit their responses.
Regularly review client feedback and adjust the template accordingly. With Dock, you can update the master template and automatically apply changes to future workspaces without affecting past client submissions.
Instead of using questionnaires, you can also use Dock’s collaborative workspace sections. These allow both parties to make edits. You can provide the questions for a client to fill out, or fill them out alongside your new client during an onboarding kickoff meeting. These collaborative sections can ask the client to identify who will be responsible for creating templates, uploading content, and integrating with the CRM.
Additionally, you can ask the client to provide its tech stack (e.g., confirm that Salesforce is used as the CRM, HubSpot for marketing automation, and Webflow as the website CMS). Assigning clear roles and documenting the existing tech stack ensures a smooth setup and integration of Dock within an organization’s workflow.