How to Sell to Engineering Leaders

Selling to engineers and selling to leaders require two different approaches to sales.Ben Solari, VP of Sales at Jellyfish, explains how he empathizes with VPs of Engineering, CTOs, and CFOs.

September 2, 2024

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How to Sell to Engineering Leaders

September 2, 2024

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Episode Summary

Selling to engineers and selling to leaders require two different approaches to sales.Ben Solari, VP of Sales at Jellyfish, explains how he empathizes with VPs of Engineering, CTOs, and CFOs.

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