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Why Startups Should Start PLG Early

Marie Gassée, Former Director of Online Sales at Box, explains why startups should adopt PLG (product-led growth) sooner rather than later.

Full Episode

Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent

October 23, 2023

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Grow & Tell
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Why Startups Should Start PLG Early

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Episode Summary

Marie Gassée, Former Director of Online Sales at Box, explains why startups should adopt PLG (product-led growth) sooner rather than later.

Related Clips

Why Startups Should Start PLG Early

The Advice Every Growth Leader Needs to Hear

How to Track Self-Serve Performance

Pricing page lessons from Box

How to Identify Product Qualified Leads for Sales

The Difference Between Startup & Corporate Life

Two Career Tips for Growth Leaders

How to Upsell Existing SaaS Clients

Links and References

Transcript

Never miss an episode.
Subscribe now.

Thanks for subscribing! We'll email you when we publish an episode.
Oops! Something went wrong while submitting the form.
Copyright © 2023 Dock Labs, Inc.All rights reserved.