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Does this sound familiar?
- Sales reps constantly complain about how difficult it is to find the resources and assets they need to close deals.
- Your marketing team struggles to keep content up-to-date and accurate, and sales reps accidentally send old assets to clients.
- You’re not really sure if your sales and marketing assets are moving the needle on revenue.
Then it’s probably time to step away from your DIY content management project and invest in true sales content management software.
Migrating to a sales CMS can feel overwhelming, but your team deserves more than a few messy Google Drive folders. In this guide, we’ll share what to look for in a CMS, how it can support your team, and a few tool recommendations.
Here’s a quick TL;DR of our top picks:
- Dock: A client-facing workspace that helps revenue teams close deals, onboard customers, and manage renewals—backed by an intuitive sales CMS that makes it easy organize, share, and track client-facing content.
- Seismic: A traditional enterprise sales enablement platform with all the bells and whistles (and a price tag to match).
- Highspot: An enterprise-level equip-train-coach platform with content management features.
- Showpad: A sales content and coaching solution that prioritizes UX.
- Paperflite: A basic content management tool without the extra sales enablement bloat.
- Showell: A centralized content hub for field sales and teams on the go.
- Allego: A sales coaching support platform with mostly internal content management capabilities.
- Dropbox Docsend: An easy document and file-sharing tool for teams already using Dropbox.
- Microsoft Sharepoint: An enterprise-grade content management and intranet tool built for the Microsoft ecosystem.
- Workramp: An L&D platform that is a central repository for all sales collateral.
Why you (might) need a sales content management system
“Do I really need another tool?” We know. We’ve been there.
But the right sales CMS has the power to do much more than just optimize creating, distributing, and organizing your content.
Growing teams often try to rely on Drive, Notion, or Guru to store and share sales assets like ebooks, case studies, and product videos. But these systems quickly turn into an organizational nightmare:
- Reps can’t find the relevant content they need.
- Marketers have no insight into how the content strategy or individual assets are performing.
- Creatives are overwhelmed with last-minute “high priority” requests to update assets or create new content.
- Assets with outdated messaging, incorrect information, or old branding are still being shared.
- Customers constantly have to request and wait for permission to view folders and files.
Soon everyone is frustrated, no one is productive, and sending a new asset to a client becomes more of a pain than it’s worth.
The problem is that these DIY management tools just act as a digital filing cabinet. Content goes in, but it rarely comes out. According to Forrester, most files are used fewer than 10 times.
The solution? Content management software that treats sales content as a dynamic part of the sales process and buyer journey.
What to look for in sales content management software
The CMS market is large, and not all tools are created equal. While the premise of every CMS is to organize all your content under one roof, different tools target different desired outcomes, including:
- Sales enablement. A CMS is a typical feature for most sales enablement tools, helping to organize, standardize, and support reps in discovering and using content throughout the buyer journey.
- Learning and development. A CMS with an L&D focus helps enable sales teams through training resources and in-the-moment contextual sales support.
- Customer relationships. A CMS designed to improve customer connections and collaboration will prioritize easy sharing and user experience.
- Internal communication. An internal-facing CMS supports sales teams by consolidating communications, announcements, updates, and guides all in one place.
- Security, compliance, and accessibility. A CMS can give teams more control over how, when, and where their content is shared.
While many tools will typically cover all of these areas, knowing your content management “why” can help you choose the tool that fits your needs best.
Here are a few other things to consider when choosing a content management tool:
- Tech stack integration. Seamless connection to your sales data is critical for getting the most out of your content and ensuring workflows run smoothly. Choose a tool that works with your existing tech stack.
- Content analytics and reporting. Get content usage metrics and learn how your sales assets are directly contributing to new sales and revenue wins (or even losses).
- Content search and discoverability. This is arguably the most important part of a CMS. Content needs to be easy for reps to find in the moments that matter.
- Content creation and editing tools. Whether you’re hoping to create new assets in your CMS or upload them from a third party, discover how content is created, edited, and controlled (including how updates are managed) from start to finish.
- CMS extras. Need an LMS? Want interactive sales rooms? Hopeful about AI? Know what you need and what you don’t so you can streamline content operations without extra bloat.
10 Top Sales Content Management Tools in 2025
Here are our top ten picks for sales content management software.
1. Dock
G2 rating:
4.9/5 stars
What it is:
A client-facing workspace that supports revenue teams in organizing, sharing, and tracking content and engagement throughout the entire customer lifecycle.
Dock’s content library manages sales assets to make it easier for reps to find and deliver the right content to customers at the right time. Marketing teams can upload and organize assets and track asset views, downloads, and shares to see what content is most valuable.
Dock workspaces also make it easier for prospects and customers to find the information they need. The workspace replaces shared folders, email threads, and content links, bringing everything in one place for fast access to key resources.
Here’s a quick demo of Dock’s sales content management system:
Key/standout features:
- Two-level content categorization hierarchy. Use boards and tags to organize all types of content assets and make them easier to find.
- Auto-update content at scale. When you replace an old asset with a newer version, your content updates across all relevant workspaces.
- Flexible workspaces. Curate and customize customer workspaces to match their unique needs across their entire customer lifecycle. When their needs change, your workspace can too.
- Revenue impact analytics. When you connect with HubSpot or Salesforce, you can see how each piece of content impacts your revenue.
- Deal rooms and sales enablement tools. Add Calendly links, PandaDoc contracts, interactive proposals, order forms, and more to your customer workspaces.
- Customer communication tools. Use your workspace to converse with customers, assign tasks, follow-up on next steps, check in with stakeholders, or even leave notes for your team.
- Embedded project management tools. Focus on moving the deal along with checklists, phase timelines, calls-to-action, due date reminders, and global task management.
- White-label solution. Brand your workspaces with your domain, logo, images, and colors.
Who it’s best for:
Startups to enterprises looking for a better way to manage content, conversations, and collaboration across the entire revenue team throughout the entire sales cycle.
What people say about it:
- “My aha moment using Dock was when you were actually able to see what someone was clicking on, and who came in and clicked[...] It’s really helpful to see that type of activity and also gauge: Are they interested? Are they not? It answers that question for me, too.” – Helen Ralowicz-Chapman, Mid-Market Sales at Marqii
- “If [prospects] are looking at Dock a lot, it’s a huge sign they’re going to buy. The level of Dock activity was better forecasting than being a green light in HubSpot. It was very predictable.” – Andrew Hollis, Director of Sales at Nectar
- “Dock makes it a lot easier for me to manage a lot more conversations as only one person with so much time. Of course, the cherry on top is when customers say, ‘Wow, I’m impressed. This is super personalized.’” – Stephen Ruff, Co-Founder of Champify
2. Seismic
G2 rating:
What it is:
A sales enablement platform built on a traditional content management system. It offers everything you’d expect from an enterprise-level enablement tool (sales training, customer engagement analytics, CRM integration), but its strength is in creating, sharing, and managing cross-function content internally and externally.
Key/standout features:
- AI-powered, in-context content recommendations
- Flexible content personalization and customization options, including dynamic templates
- Natural language search
- Built-in internal knowledge base
- Dynamic content automation to update content at scale
Who it’s best for:
Enterprise sales, marketing, product, and customer support teams that want all the bells and whistles — and are willing to invest time and money into building out a (sometimes complex) content ecosystem.
What people say about it:
Seismic is praised for its ease of use and scalability. Users like that Seismic consistently innovates and offers new products and services, and that the platform supports sales-adjacent departments like marketing teams and customer support.
But some users find that Seismic actually offers too much. Such a robust tool can lead to overwhelm, functionality issues, integration problems, and a hefty price tag.
3. Highspot
G2 rating:
What it is:
A content management system with advanced, enterprise-level sales enablement features, including native-built sales training and coaching tools. It’s a comprehensive “equip-train-coach” platform.
Key/standout features:
- Search capabilities that allow users to find content across your CRM, email, social media, and other platforms without manual tagging
- Internal webpages that replace a traditional nested folder system
- Integration with over 100 tools and apps
- AI-powered content descriptions and metadata creation
- Bulk actions and edits to scale content audits
Who it’s best for:
Enterprise sales teams that need a better way to organize and access their vast content library, even if it means compromising on other functionalities.
What people say about it:
G2 reviewers say Highspot is “great for documentation and finding resources,” “easy to use and navigate,” and has helpful, responsive customer support.
Some users mention lackluster solutions for controlling, updating, and archiving outdated content, leading to less efficient searches and more time wasted. Others say that while Highspot is always innovating, new feature rollouts often come with frustrating limitations and bugs.
4. Showpad
G2 rating:
What it is:
A fully integrated sales content and coaching solution that prioritizes the user experience and interface.
Key/standout features:
- Interactive content and tailored customer experiences at scale
- Serious privacy and security controls designed to meet EU data regulations
- AI-powered tools to do everything from cleaning up content duplicates to offering in-call coaching
- Basic deal room capabilities that allow for easy content sharing and communicating with customers and prospects
Who it’s best for:
Sales teams that need a quick-to-establish solution that’s easy for users and customers to navigate and interact with, and are willing to deal with some back-end issues and build custom APIs.
What people say about it:
Reviewers on G2 praise Showpad for being intuitive and helping them save time finding and sharing files. They say it's a flexible, easy-to-use tool that has become a critical part of their day-to-day work.
Others say the tool could improve by offering more customization features and improving the intuitiveness of the admin console.
5. Paperflite
G2 Rating:
What it is:
A content management and distribution platform that brings all your sales and marketing content into one intuitive interface — without the extra sales enablement platform features.
Key/standout features:
- Personalized content microsites to deliver content to buyers quickly and efficiently
- Integrates with your email systems, social platforms, CRMs, and more so your content is available where your team already works
- Real-time insights to see how prospects are interacting with content
Who it’s best for:
Teams that don’t need an entire sales enablement solution (like deal rooms or an LMS) but still want a robust content management system that integrates with their tech stack.
What people say about it:
Users like that you can create personalized domains for each prospect, and that it’s easy to use for even the least tech-savvy team members.
But users do call out that the platform lacks some features that can limit productivity and cause frustration.
6. Showell
G2 rating:
What it is:
A centralized content hub that emphasizes ease of use and offline accessibility for sales teams on the go.
Key/standout features:
- Automatic content sync to push updates to all sellers automatically, ensuring content accuracy and consistency
- Offline support and accessibility to enable field sales teams who can’t rely on always having internet connectivity
- Create multiple workspaces for different regions, divisions, languages, and more
- Mass user onboarding support to easily invite new users and extensive dealer networks
Who it’s best for:
Teams frequently working offline, on mobile devices, or away from internet access that want fast access to their customer-facing presentations and client resources.
What people say about it:
Users like Showell because it offers an easy-to-use product at a reasonable price point.
But multiple reviewers stated that Showell’s lack of a custom domain when sharing has made it difficult to get customers to trust the content links they’ve sent.
7. Allego
G2 rating:
What it is:
Allego is an internal-first content management tool with some customer-facing sharing capabilities. It helps bring context to sales content, enabling leaders and SMEs to share best practices, examples, copy snippets, and more to use content more effectively.
Key/standout features:
- Digital sales rooms to connect with buyers and share personalized content
- Content insights to understand effectiveness and map content wins
- Integrated sales coaching to upskill large sales organizations at scale
Who it’s best for:
Large teams that first and foremost need sales coaching support, even at the expense of limited customer-facing functionality.
What people say about it:
Allego users say the tool really excels in delivering, testing, and reinforcing ongoing sales training. They like that the platform offers sales teams relevant feedback, demos, and other pertinent information when it matters most.
But they do say the app comes with a learning curve. Getting buyer engagement rooms up and running does take some time and effort.
8. Dropbox Docsend
G2 rating:
What it is:
A document and file-sharing tool that allows for direct content sharing via links rather than attachments.
Key/standout features:
- Secure link sharing with optional passwords, expiration dates, and viewing permissions
- Basic document and video engagement analytics
- Virtual data rooms for sharing confidential documents and information
Who it’s best for:
Teams that want an easy way to share content with prospects and customers but need more control over how content is viewed, managed, and distributed.
What people say about it:
One G2 reviewer said they like how DocSend gives them “complete control over who sees the documents and how they are shared.”
But others have pointed out that some document formatting can get altered after sending, leading to confusing and unprofessional-looking pages.
9. Microsoft Sharepoint
G2 rating:
What it is:
An enterprise-grade content management and collaboration platform built for the Microsoft ecosystem.
Key/standout features:
- Ability to create new pages and sites using natural language and Copilot
- High security, compliance, and accessibility standards
- Included as part of the Microsoft 365 workspace
Who it’s best for:
Teams that already use the Microsoft suite of products and want to organize and improve a mostly internal content library.
What people say about it:
One user said, “SharePoint is exactly like having a local network server with shared files – but even more versatile.”
But it’s also the lowest-rated tool on our list. According to users, SharePoint pages can easily become cluttered and outdated without proper upkeep and are even inaccessible without a stable internet connection.
10. Workramp
G2 rating:
What it is:
A learning management platform with some content management, sales enablement, and customer education features.
Key/standout features:
- Centralized repository for all sales collateral
- Insights into how materials are resonating with customers and how teams are engaging with learning materials
- Internal collaboration and communication tools
Who it’s best for:
Teams that want their content management software to primarily support their learning and development initiatives.
What people say about it:
WorkRamp users love that content can be built and structured easily and that training resources can be organized to match different teams’ needs.
But they also point out that because WorkRamp is first and foremost an internal LMS, some external facing functionality isn’t quite as rich as they’d like it to be.
Is Dock the right sales content management platform for your team?
Our goal for Dock is to make it easier for your entire revenue team and your customers to quickly access the relevant sales content and information they need to make better decisions and stronger connections throughout the entire customer lifecycle.
We highly recommend using Dock if your sales team wants to:
- Stand out from the competition with visually appealing, user-friendly customer workspaces and content experiences.
- Streamline customer communication and improve buyer experiences throughout the entire buyer journey.
- Centralize all your sales material into a content repository so your content is actually used.
- Support marketing efforts in creating new and effective sales content that helps win new business.
- Understand how content plays a role in revenue generation and impacts win rates.
For a full walkthrough of setting up your sales CMS in Dock, check out this webinar.
Dock is free to try. Sign up for free here.
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