Cognism ROI Calculator

What Makes it Great

• Simple, Intuitive Design: The calculator is easy to navigate, with clear input fields for users to quickly add key sales metrics like connect rates and deal sizes.
• Real-Time ROI Projections: As users tweak the inputs, the tool instantly recalculates potential revenue, making it easy to understand the impact of changes.
• Scenario Flexibility: Users can create multiple scenarios by adjusting metrics, helping them visualize the ROI for different business conditions.
• Concrete Value Demonstration: By directly tying ROI to improved connect rates through Cognism’s data, the calculator clearly shows how the service delivers measurable value.
• Trust-Building Estimates: The projections are based on real-world data, giving users confidence in the accuracy of the results.

🎯 Takeaway Tip

When building an ROI calculator, include a feature that breaks down how specific inputs drive the results. For example, add a “Details” section that explains how a 10% increase in connect rate translates into additional revenue. This transparency helps users understand the value and justifies the investment.