How LaunchDarkly Sold to CFOs

During their upmarket transition, LaunchDarkly had to shift from developer to executive sales.Hector Hernandez, Former SVP of Sales at LaunchDarkly, explains the questions his team had to ask in order to sell to CFOs.

January 30, 2024

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How LaunchDarkly Sold to CFOs

January 30, 2024

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Episode Summary

During their upmarket transition, LaunchDarkly had to shift from developer to executive sales.Hector Hernandez, Former SVP of Sales at LaunchDarkly, explains the questions his team had to ask in order to sell to CFOs.

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