How LaunchDarkly Sold to Developers

Developers are notoriously hesitant to talk to sales.Hector Hernandez, Former SVP of Sales & Customer Success, discusses how LaunchDarkly found success with developers before shifting upmarket to focus on executive leadership.

January 30, 2024

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How LaunchDarkly Sold to Developers

January 30, 2024

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Episode Summary

Developers are notoriously hesitant to talk to sales.Hector Hernandez, Former SVP of Sales & Customer Success, discusses how LaunchDarkly found success with developers before shifting upmarket to focus on executive leadership.

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