What Makes it Great
- Real-world scenarios: The demo walks through relatable use cases, such as preparing for a customer meeting or following up after a call, making it easy for sales teams to understand how the platform fits into their daily workflows.
- Solves common sales challenges: The video highlights how Clari tackles everyday pain points like organizing meeting prep, updating CRM data, and handling follow-ups, which helps reps focus more on selling and less on admin work.
- Supports multi-stakeholder engagement: By showcasing the mutual action plan feature (Clari Align), the demo illustrates how reps can align with champions and keep other decision-makers in the loop, which is critical for moving deals forward in complex B2B sales.
- Practical AI integrations: Features like automated call summaries, action items, and meddic updates show how AI can handle tedious tasks, saving reps time and ensuring important details don’t fall through the cracks.
- Actionable next steps: The demo makes it clear how reps can immediately use the tool to send follow-ups, update Salesforce, and share plans with customers, making it easy to see the direct impact on their workflow.
🎯 Takeaway Tip
When making a demo video, show how your product works in a specific, real-world context. Keep the focus on solving the buyer’s daily challenges, so they can instantly see the value.