Cognism Video Demo

What Makes it Great

• Realistic workflows: The demo walks you through a typical day for a sales rep, like finding decision-makers on LinkedIn Sales Navigator or identifying high-intent accounts, making it easy to see how the tool fits into real-life sales processes.
• Verified contact data: Cognism’s "Diamond Data" feature guarantees pre-verified phone numbers with a 20% connect rate (7x the industry average). This solves the frustrating problem of wasting time on outdated or inaccurate contact info.
• Intent-based targeting: By using Bombora-powered intent signals, Cognism helps reps prioritize accounts that are already researching products or services, making outreach more targeted and effective.
• Quick CRM and tool integrations: The video highlights how easy it is to push contacts directly into CRMs like Salesforce or tools like Outreach and Salesloft, saving reps time and keeping data organized.
• Compliance built-in: Features that flag phone numbers on "do not call" lists in the US and Europe show that Cognism takes compliance seriously, which is especially important for teams operating globally.

🎯 Takeaway Tip

When making a demo video, focus on specific features that solve everyday problems for your audience. Show how your tool saves time or increases efficiency using measurable results (like better connect rates or faster prospecting).